The New Mcm Eyewear Collection

Also in eyewear, MCM successfully combines its creative spirit – reflected in the widespread appreciation of its iconic bags, leather accessories and backpacks among consumers worldwide – with great attention on craftsmanship and detail. The result is glamorous, casual and versatile eyewear that speaks a universal and genderless language, characterized by a contemporary and functional design. The collection features ultra-lightweight, king-size frames with futuristic lines, along with intricate details, such as metal pins and angular inserts inspired by the brand’s heritage of luggage.

The new MCM collection reflects the deep connection to its German origins while also highlighting its commitment to research and innovation. Today it makes its debut with the From Munich to Mars campaign. “Munich” symbolizes the brand’s roots – MCM standing for Modern Creation München – and its rich DNA of precision and skillful craftsmanship. “Mars,” on the other hand, represents the other pole: the youthful, experimental, innovative and rapidly evolving spirit of its new Korean second home.

According to Creative Director Katie Chung, the success of MCM Eyewear stems from perfect harmony between Marcolin, the Longarone-based company renowned for its expertise in eyewear manufacturing and MCM’s passion for innovation, quality and details. A winning collaboration blending creativity with cutting-edge technology has already resulted in two exclusive and glamorous eyewear collections where contemporary design meets the timeless purity of Bauhaus minimalism.