APAC Summer Buying Days

In an area of ​​the world extremely interested in eyewear and Made in Italy excellence, where a large part of exports are concentrated, Marcolin has strategically chosen to be geographically close to customers by organizing various events. Singapore, Shanghai and Sydney: three locations were chosen by Marcolin to meet customers and collaborators in the Apac area during the 2024 edition of the Summer Buying Days. An opportunity welcomed with enthusiasm to evaluate the new collections and discuss the opportunities offered by the acquisition of new brands. The second appointment was reserved for China and North Asia: in the province of Hainan, the Shenzhou Peninsula Grand Hyatt hotel welcomes 47 guests. The four-day event, representing 19 companies from China, Japan and Taiwan, was the first ever held in APAC outside of the Marcolin showroom. In Singapore and Sydney, however, Marcolin customers enjoyed a welcome in showrooms set up for the occasion with the latest in the field of visual merchandising for TOM FORD, ic! berlin, MCM and Christian Louboutin. A large, lively and rapidly growing market which, according to the latest Anfao data, saw an increase in requests for frames (+24.6%) and sunglasses (+38.1%) in 2023 compared to the previous year and which its continued double-digit growth will also be confirmed in 2024.

It is therefore not surprising that Marcolin, already present in more than 125 countries around the world and with four design and development teams located between Italy, the United States and Asia, over the years has created and grown a network of branches in Asia able to work synergistically to satisfy the global expectations of brands and meet the demands of young, curious and increasingly aware and demanding customers. Consolidating its presence in this territory thanks to tailor-made services and a portfolio of world-famous brands.

During the Summer Buying Days, customers, between presentations and convivial moments, also had the opportunity to take stock of their experience with Marcolin. And, once again, the ability of the Longarone company to combine skills of competence, creativity and professionalism with a special attention to human relations was highlighted. With a professional response focused on the local market. What has met general favor, then, is the vision, the ability to innovate and creatively promote products of the highest quality. All aspects which, in this part of the world, strengthen customer confidence and contribute to making very positive forecasts for 2025 too.