作者: Newsroom

After Milan and Shanghai, Marcolin Talk made its debut in New York on October 9th. In the spaces of the new Madison Avenue showroom, which opened last year in the heart of Manhattan, three special guests discussed the guiding theme Boundless Visions. And they did so while responding to the questions posed by journalist Arthur Zaczkiewicz, editor-in-chief of WWD, the influential fashion and lifestyle magazine founded in New York in 1910.  The theme of visions is very dear to Marcolin: “boundless visions”, the new claim of the Longarone-based company, represents a driver to see beyond, strive for excellence and pursue innovation, values that are at the heart of its corporate philosophy.

On stage, in front of a select audience of guests, including customers, journalists and collaborators, three prominent figures discussed the topics of innovation, Made in Italy, design, creativity and sustainability. Starting with Alberto Acito, Managing Director of Innovit, the new San Francisco-based Italian Innovation and Culture Hub that aims to create connections between Italian startups, companies, and cultural institutions as well as opportunities in the Silicon Valley and the U.S. market. He shared the stage with Gabriele Chiave, VP Creative Director – Design&Innovation of the Estée Lauder Group. Finally, also highly anticipated was the speech by Pagitsas Advisors CEO Chrissa Pagitsas, who is currently one of the most influential corporate strategic advisors on sustainability and green economy issues.

To close the meeting, as per tradition, Marcolin CEO & General Manager Fabrizio Curci made his closing remarks, summarizing the reflections that emerged during the talks. He also connected these visions with the way of doing business of a company as rooted to its place of origin but at the same time as global as Marcolin, which strikes a balance between boundless vision, research, work, and great attention to the quality of products, but also to the quality of life in the workplace and to the relationships with customers and partners.

Since 1984, the year the Tax Free World Association was founded, a great deal has changed. This was the topic discussed at the annual event organized in Cannes by TFWA, the association that brings together more than 500 members including duty-free operators, product and service providers and travel agencies. That is, the actors who greet all of us when we pass through major airports around the world. Just like Marcolin. And if traveling – in terms of destinations, duration and solutions, as well as types of travelers – has changed greatly, it is important for companies to anticipate the best solutions to be provided.

When Millennials and Gen Z, i.e. today’s 30- to 40-year-olds, travel – whether for work, study or pleasure – they want to do so without intermediaries or difficulties. And more tech-savvy and demanding than the travelers of 40 years ago, they want to be able to customize their experience with small, convenient and tailored solutions, an option made possible by digital technology. A scenario that has also changed tax-free shopping at airports, a paradigm of the non-place in the contemporary era. That is why large international companies, such as Marcolin, offer easy and pleasant shopping services that can help improve the travel experience of millions of people around the world.

One of the most interesting new features is that it is now possible to have a shopping experience at any time, even before arriving at the airport, thanks to apps that allow you to view offers and customize your purchase before finalizing it on the spot. For example, you can choose your new eyewear from the comfort of your home, picking from the wide selection offered by the many brands in Marcolin’s portfolio, such as TOM FORD, ZEGNA, Max Mara or Guess and, starting next year, Christian Louboutin. Eyewear to buy at duty free shops and show off at your destination.

Nodding to the Seventies but with a lightweight, super-contemporary twist, the new eyewear is the star of the “MAi.”capsule collection created by talented fashion designer Richard Quinn in collaboration with MAX&Co. Wraparound, rounded and surprisingly austere for a designer who has made color exuberance and floral motifs – perhaps combined with stripes or polka dots – his signature style. But Quinn’s eclecticism is also his strength, which allowed him to move effortlessly from designing the dramatic stage costumes of pop stars like Lady Gaga to the formal atmosphere of a Gala dinner with the British Royal family (when Elizabeth II presented him with an award during the 2018 London Fashion Week); so why be surprised?

The sunglasses from the new Eyewear collection are also very impactful, perfectly in line with the floral and geometric patterns and amazing materials featured in the capsule collection designed by Richard Quinn for MAX&Co. A wraparound rounded front plays with color contrasts on the profiles and temples, decorated with the brand’s ever-present iconic elements in high relief. A frame that expresses a perfect synthesis of vision and concreteness in a trendy and glamorous design.

The “MAi.” collection by Richard Quinn confirms the curious spirit of a contemporary fashion brand like MAX&Co., which has always strived to identify the most innovative talents and that, every season, introduces interesting collaborations with emerging designers from all over the world. A brand that has found the right partner in Marcolin for creating eyewear lines that stay true to the brand’s elegance and history.

«The common thread running through such different styles is Marcolin’s approach to every single brand, which entails a unique, tailored project that always takes three aspects into account: the specific moment in history, the brand’s legacy and the creative direction’s insights. Therefore, at Marcolin’s display space in Paris we saw TOM FORD’s oversize eyewear inspired by French glamour, true red-carpet frames featuring warm hues and make-up effect shaded lenses. The new MCM collection, instead, flaunts details borrowed from the world of luggage and speaks to the younger generations, with sculpted surfaces and lines that look to the future. adidas’ technology is always at the service of sports as well as style, while this year Zegna presents vintage-inspired eyewear enriched with new details, such as the logo that also serves as the hinge, turning into an aesthetic and functional element».

«There are timeless shapes in the world of eyewear, true classic must-haves that will never go out of style, although they are reinterpreted with new pops of color and volumes. Cat-eye shapes will therefore continue to be featured in the next collections, although low and rectangular silhouettes will dominate this winter. Teardrop frames, instead, are a constant trend that will never go out of fashion».

«Absolutely yes, large, wraparound shapes are a trend that has been reconfirmed, also based on what we saw at Silmo and what we will be seeing in the city this winter and on the beach next summer, perhaps revisited with new colors and materials, including innovative combinations of different metals. While staying true to the fresh, youthful, informal and colorful style that is typical of shield eyewear, of course».