作者: Newsroom

«Yes, but to do so you have to embrace a very broad vision that goes beyond the product. And that orients itself towards an artistic language that, in this case, interprets the values on which a company is based, while staying true to your personal aesthetic research. Since I mostly work with brands on commercial projects, it was a very challenging opportunity for me».

«I have reflected on these values on a personal level, trying to interpret them in a simple way, as part of everyday life, in an atmosphere of serenity. The concept of gusto, for example, turned into the idea of “taste of life” in my images, depicted as the bright shots of an outdoor summer table, photographed, however, at the end of lunch, immediately after a moment of conviviality, thus scenes of serenity but with a subtle nostalgic note. I interpreted quiet luxury, instead, as the warm, nuanced light and atmosphere of a beach in Cefalù, nodding to the true luxury of slow living, having time to rest and take a break».

«The value of transparency, which is an abstract concept that also recalls important values such as honesty and sincerity, was the most complicated issue for me. After much thought, I chose to work with a model on a beach in Liguria for these images, trying to capture the subtle visual interplay between reflections and water».

«In my professional career, I have been lucky enough to explore a wide range of materials, each having its own peculiarities and expressive potential. Ceramic, for example, has always fascinated me greatly, because of its extraordinary versatility but also because of its ability to turn into shapes that tell ancient stories while being extremely modern and contemporary: I’ve become very familiar with this material. Wood, with its natural warmth and inherent history, is a material I love because it has the power to converse with time, adding a dimension of continuity to my creations. And then fabrics, with their textures and colors, convey an intimate and sensorial feeling that I find very interesting to explore. At the same time, however, I am always looking for new challenges and experimentations: I am thrilled to discover different materials, wishing to test myself and explore creative languages».

«For the “Most Illustrious” collection, I decided to celebrate the greatest designers through shapes and details that reflect their work, and are thus immediately recognizable. Eyewear frames were a key element for me in this project, as they not only hide the eyes – a very complex and expressive part of the face – but are also a symbol of distinction. In fact, glasses are more than just a functional accessory; they are a distinguishing trait, a personal signature element that defines the wearer’s style. In this project, specifically, they represent a statement of identity, transforming an everyday object into an element that speaks of who we are, a true trademark that turns the ordinary into something extraordinary».

«Actually, I’ve already had the opportunity to design glasses, although unfortunately the pandemic interrupted the project. When I think of a pair of glasses, I don’t imagine them as an object that only serves to protect the eyes, but as something that also becomes a tool for self-expression. I am very attracted to bold shapes, those that capture attention without being too invasive. Color also plays a key role, because I’d like it to convey feelings, while being so well-balanced that it is never excessive or intrusive. And finally, a frame should never lack unexpected details. Little touches that break the mold and defy labels to give each piece a unique and authentic personality».

«It is certainly the most interesting way to do it and, in this case, it allowed me to stay true to my narrative style, which has always been particularly attentive to the emotional connections between an object and a person, so as to capture the nuances of emotion. My work can be described as somewhere between contemplative and narrative, a research conducted at the intersection of observation and instinct».

«I titled this work “postcards from a dream” because I tried to approach these concepts by both working on the literal meaning and tone of the words. I started from the value of gusto, interpreted as a summer journey across the Mediterranean, trying to convey its poetic implications and small gestures that would have been lost if they hadn’t been captured on film. For transparency, I played on the idea of “seeing through”, meaning through water, glass, or reflections. Finally, for the value of Quiet Luxury, I was inspired by the Latin term “luxus”, which also refers to the luxurious appearance of nature and to natural prosperity, and I created images that look like the impressions of a night dream».

«Each photograph is the result of a project that involves many aspects, from my initial thoughts to researching locations, subjects and lighting, so it is always a bit of a challenge, especially when you are working outdoors and are subjected to weather and climate variations. For all these reasons, working on the concept of transparency using water has been both challenging and stimulating».

«The proteins I am dealing with are called “histones”, which are very important in controlling various cellular processes. It has been seen that these particular proteins also play a considerable role in cancer initiation because the genes they regulate are aberrant, so by studying histones it is possible to achieve a deeper understanding of the molecular mechanisms underlying cancer».

«I realized I wanted to be a researcher in high school, where I had the opportunity to spend a short time in a research laboratory: there I fell in love with the passion that researchers put into their work, so I decided to pursue this path. I still enjoy research, because it allows me to take on new challenges in an attempt to solve questions that are currently unanswered».

«In my opinion, the greatest challenge in research today concerns personalized medicine because it has been seen that patients respond differently to therapies. And today we have access to a lot of information, such as that from DNA sequencing, that can help define tailored treatments for patients, thus improving the effectiveness of therapy».

«The first one is certainly the fact that consumers are becoming more conscious and attentive, which entails, on our part, greater attention to detail and artisanal quality. But not only. Today we need to focus on a circular, rather than linear, dimension in terms of thinking and working. It means that we need to design in a conscious way, paying attention to every aspect of the production cycle: from materials sustainability to environmental impact, from product quality to its duration».

«The collection is the result of a long, three-year research process that started with the brand’s rich history and continued until we reached the essence of its core values. First of all, the concept of “being” rather than “seeming”, then, in addition, the transparency theme, that we interpreted in the three-dimensional temple design. It is not by chance that WEB EYEWEAR is the preferred choice for those who, in life, are more interested in substance than appearance and who know that these are elegant products destined to stand the test of time, the fruit of a painstaking design thinking process. It’s the same thing with apparel: you buy a certain garment because you identify with a certain vision that makes you feel like you belong and that allows you to best express your personality».

«It was a beautiful challenge, a truly unprecedented event in the Eyewear industry, and the great audience turnout proved us right: today we need experiences that create a dialogue between a product, its philosophy, and art, going beyond the product itself. In this case, it was photography, but I hope that in the future we can create new connections with philosophers, musicians o even chefs: people who can give the audience a moment of beauty, reflection, and poetry. The values that were conveyed by Framing Light reflect the style of the WEB EYEWEAR collection, which is built on the pillars of elegance and simplicity. It was a “cult” exhibition, meaning a cultural event destined to set new trends, like the debut of a sort of “Fuorisalone” in the world of Eyewear».

«The real challenge but also the opportunity posed by this project was to try to interpret these three concepts – transparency, style and quiet luxury – without ever showing the eyewear itself. And to do so without being didactic. But in general that’s how I work, I always try to photograph fashion products without losing sight of their poetic value, to create something artistic that makes people dream: when this happens, it’s the perfect shot, conveying elegance that is never loud or flashy».

«For style or “taste”, a term that can be associated with food but also with the aesthetic sense, I wished to evoke the quintessential Italian taste for beauty and art, manual skills and the ability to create something, like the dirty hands of a sculptor at work. The Marsala salt pans, instead, where water is tinged with pink due to a certain algae, and at sunset turns almost fluorescent in color, were the perfect location to talk about transparency in nature, like in the shot that captures herons flying over the water. For luxury, I decided to photograph a girl sitting outdoors, engrossed in a book, to stress the fact that true luxury today is having time for yourself, to read a book or meditate».

«The most challenging photos were the ones shot in the salt pans because I wasn’t sure if I would have found the right light, the perfect atmosphere to evoke the concept of transparency, because it mostly depended on the weather. We had to wait a few days, but in the end we got the perfect light».