Summer is a State Of Mind: ic! berlin SS25

The Spring/Summer 2025 campaign was shot in the vibrant Thai metropolis of Bangkok. The city reflects many of the characteristics of Berlin: contrasting elements coming together, a pulsating energy, and an eclectic mix from which new ideas emerge. Individuality and unconventional thinking are core values both in Bangkok and in ic! berlin’s Berlin workshop, where these principles have been passionately upheld since the brand’s founding. The Spring/Summer 2025 collection celebrates the moment and the courage to be different, encouraging personal style expression and authenticity within an open and inclusive community: the spirit of ic! berlin’s global family.

This season is an invitation to let go and live with lightness. The Berlin design team has reinterpreted retro shapes, transforming them into ultra-light and minimalist models: cat-eye, oval, pentagonal, and even heptagonal frames. These designs, characterized by innovative technical details, refined lines, and extreme lightness, perfectly adapt to any personal style.

ic! berlin uses only carefully selected materials, such as cold-rolled stainless steel from Germany and cotton-based acetate from Italy. The result is timeless, high-quality designs ready for any lifestyle.

The sunglasses and prescription frames of this season stand out with carefully composed PVD colors and deep, rich acetate shades. Each model in the collection features subtle color accents that enhance its elegance and uniqueness. ic! berlin’s in-house design team and specialists have developed an exclusive palette of new shades, including Shiny Aubergine, a custom-made PVD color, and Habanero, a deep red lacquer. Additionally, the collection introduces a new gradient for lenses: Pineapple Gradient Polarized. For those seeking a touch of summer freshness, the range also includes acetate frames in the new Deep Ocean color, a stunning, deep blue.