The new Custom Fit Fall ’24 Collection

Every face is unique, and finding the ideal pair of glasses means being able to make precise adjustments. This is especially true for those with smaller faces, who often struggle to find frames that fit properly. The ic! berlin design team is constantly innovating to offer more comfort and a secure fit—and the Custom Fit Collection is the result. Specifically engineered for smaller face shapes, this collection features innovations like wider nosepads, versatile adjustable nosepad arms, and a flatter frame front angle, all designed to offer maximum customization for an unparalleled fit.

The Custom Fit Fall ’24 Collection brings together elegance and durability with ic! berlin’s signature cold-rolled stainless steel from Germany. Thanks to years of expertise with this material, ic! berlin has been able to refine its designs even further, reimagining classic shapes like the cat-eye and panto. The result is a collection of sleek, delicate frames that may look familiar at first glance, but reveal subtle, unexpected details upon closer inspection. For ic! berlin, timeless design means crafting eyewear that captivates with a fascinating aesthetic—one that continues to inspire, season after season.

The campaign for the new Custom Fit Fall ’24 Collection is set in the iconic Potsdamer Platz – a place that mirrors Berlin’s dynamic transformation like no other. Once a vibrant nightlife hub, it fell into disrepair during the era of the Berlin Wall. After reunification, skyscrapers rose from the dust, transforming Potsdamer Platz into a hotspot for international visitors. An unimaginable change. But that’s Berlin. The model for the campaign is Steffi, a Vietnamese medical student at Aachen University who regularly visits Berlin to spend time with her relatives. She shares her unique perspective on the city: “For me, Berlin is simply the creative center of Germany. I live here temporarily, but the city offers so many contrasts… It’s kind of crazy: I can be in nature, enjoy my favorite sport, sailing, and also meet my model and influencer friends from all over the world.”