US Summer Buying Days

Three days under the California sun and palm trees, set against the welcoming backdrop of the Ritz-Carlton Bacara in Santa Barbara, a luxury resort offering a breathtaking view of the Pacific, a private beach, a gym and an immense spa to indulge in relaxation. This is the scenario where Marcolin greeted its US customers and partners for the yearly Summer Buying Days. The perfect opportunity to strengthen new and well-established relationships in an informal and pleasant atmosphere. But also, to introduce the hottest new entries in the company’s portfolio and the latest news for the next season.

The Buying Days were not all about meetings and presentations, but also about sports and wellness, thanks to the many options offered by the sponsors, starting from a morning yoga session, rigorously held outdoors in front of the Ocean. Some chose Timberland’s unique eco-hike to a scenic spot overlooking the Santa Barbara hills, others TOM FORD Eyewear’s catamaran charter, for a truly unforgettable experience, while the sportiest ones opted for a spin class at dawn together with adidas. Then, a relaxing aperitif by the swimming pool with Guess and, on the last day, a wine tasting event organized by Max Mara.

Like every year, the Summer Buying Days were also an opportunity to find out what our partners and customers think about Marcolin’s quality and style. Many opinions were collected: most people had very positive opinions on Marcolin’s customer service, since it leads customers by the hand – from the very beginning to the end of the process – providing them with any information they may need. A value that is perceived as an integral part of the relationship with the Group. That’s why the Summer Buying Days also confirmed our attentive and respectful attitude towards our customers, who need to experience all the brands’ new products and trends firsthand but also to feel part of a relationship that’s more than just business. And that, moving into the future, will continue to encompass great skills, devotion, attention to detail and support.