Photo: Federico Vecchio
Behind the scenes
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Summer Buying Days 2024
Five days in the Bologna hills with Marcolin’s customers, buyers and partners to discuss corporate values, targets, discovering the new collections.
An annual event
A few kilometers from Bologna, nestled in the lush, rolling Bologna hills, stands the Palazzo di Varignana resort, a majestic villa dating back to the 1700s that was turned into a Hotel de Charme and a true oasis of peace and relaxation. Against this welcoming backdrop, between June 16-21, Marcolin greeted its customers and buyers for the EMEA Summer Days. This is the annual event during which they can meet, discuss the brand’s values, and discover the new collections of the various license and house brands part of the company’s portfolio.
An opportunity for debate
Five pleasant and intense days in which the sales team also presented in detail the features and goals of the two house brands: ic! berlin e WEB EYEWEAR. Great attention was paid to customer needs and to the margin for improvement of the products and services implemented by Marcolin over the past year. An important event but not the only one: on the same days, Marcolin organized a number of key sales events worldwide, such as the US Summer Buying Days in Santa Barbara (California), the APAC Summer Buying Days in China, Singapore and Australia and those in the Middle East in Phuket (Thailand).
“An important event but not the only one: on the same days, Marcolin organized a number of key sales events worldwide”
The new Corporate Video
Many different topics were discussed, such as the renewal of key licenses, from GCDS to ZEGNA, up to MAX&Co. and Skechers, as well as the new exclusive agreements signed with Christian Louboutin and K-Way in early 2024. But the highlight of the event was the premiere of the new corporate video, #BoundlessVision: a journey through the territory where the Company was born and still continues to grow thanks to its special mix of craftsmanship and innovation. Continuing down its growth path, one step at a time, day after day.
