In conversation with DAVIDE RETTORE
3 questions to
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Davide Rettore
A manager with extensive experience in the luxury and eyewear industry, today Davide Rettore – apart from working on the CX Transformation project – is the Global Channels & Sales Operations Support Director at Marcolin. We’re meeting him in New York City on the occasion of the opening ceremony of the new showroom to talk about the new goals of this ever-growing sector.
The North American market has always been a valuable indicator of market trends and of how style is evolving. What are the most interesting signs you’re seeing today?
«It is a pleasure for me to answer from our new showroom in New York, a home and a place that welcomes our key North American and international customers, as well as all our partner brands. In the US, after a slowdown, we are continuing to see an establishment in the industry from the customers’ side, through the aggregation of retailers by private equity funds or chain stores. Traditional channels and independent customers increasingly need to offer a tailored experience to their customers and Marcolin, thanks to the new Customer Experience platform, can provide the right solution. Another segment that is growing significantly is the luxury one, where today great attention is being paid to functionality and comfort, and where our acquisition of ic! berlin fits in perfectly, a brand characterized by high design and functional content».
In a growing sector like the eyewear industry, that today is crowded with many different offers, what are Marcolin’s key strengths?
«We have three key strengths. Firstly, Marcolin combines two apparently different but perfectly related elements: on the one hand, the warm human touch of a working environment where people are the driving force and what really makes a difference; on the other hand the governance, processes, tools and mindset of a true multinational corporation. The combination of these two elements is the key to its global growth. At a time in our industry when luxury brands are concentrated in two opposite poles, Marcolin’s second strength is its great competitiveness both in the luxury and diffusion sectors, which allows it to meet the needs of businesses and customers across all the market segments. Lastly, our third strength is the ability to interpret the various brands’ iconographic stylistic codes and values with a distinctive design and products of superior quality and to introduce new brands into the eyewear industry, as proven by the success enjoyed by TOM FORD and Guess, which have been at Marcolin’s side since day one. That is why I know that the launch of Christian Louboutin will mark another milestone in the history of our company».
“the warm human touch of a working environment where people are the driving force and what really makes a difference”
Looking to the future: what are your goals for the next two years?
«To continue to merge the human factor with technology. My future goals and those of my team mostly regard finding the best solutions and platforms for our markets and partners, such as our ever-evolving Customer Experience Platform, M.O.R.E., the integrated Sales Planning process and the new Customer Segmentation & Advanced Analytics project. Many different projects that have one thing in common: to put the customer at the center of everything we do».
