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In conversation with BARTON PERREIRA
In 2019 Marcolin Group entered into a limited distribution agreement with one of the most prestigious and innovative eyewear brands. Barton Perreira stands out as an exceptional and distinctive independent brand in the eyewear industry. The brand's Co-Founder and CEO, Bill Barton, is dedicated to producing handmade eyewear of the utmost quality. Meanwhile, Co-Founder and designer Patty Perreira brings her unwavering commitment to design excellence, resulting in the creation of some of the most beautiful eyewear designs worldwide. With this powerful partnership in mind, we present three inquiries to this dynamic American duo regarding their creative process and manufacturing practices.
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Bill Barton. We firmly believe that Japan is home to the world’s best eyewear manufacturers. Our longstanding relationship with our artisans in Japan spans over 30 years. The level of understanding and communication between us is exceptionally high, a rarity within our industry. The core of our design process is centered around a steadfast commitment to craftsmanship. Our frames are meticulously handcrafted artisanal products produced by Japanese factories with a multi-generational legacy. Collaborating closely with our artisans, we draw upon their rich heritage in creating the finest eyewear worldwide. In Japan, meticulous attention to detail is paramount, ensuring that every pair of glasses fits flawlessly. Every single element must be executed with precision. The final product exudes a distinct aura of luxury. This approach to our design process sets us apart from other brands.
Our frames are meticulously handcrafted artisanal products produced by Japanese factories with a multi-generational legacy.
Patty Perreira. My design process is highly instinctive, and I consciously choose not to adhere to trends. Inspiration for my designs can vary greatly, encompassing shapes, colors, specific technologies, and even moods. I incorporate fluid shapes, dynamic compositions, and unexpected elements into my designs while remaining mindful of the contours of the face, ensuring that the final product complements the wearer. As a highly visual individual, I find inspiration in nearly everything I encounter. When creating and developing designs, we are uncompromising on aspects such as quality, craftsmanship, functionality, and aesthetics. Our Japanese artisans understand our vision and the high level of quality we aspire to, from the materials we use to the construction of every frame.
I consciously choose not to adhere to trends. Inspiration for my designs can vary greatly, encompassing shapes, colors, specific technologies, and even moods.
Patty Perreira. We work with our Japanese artisans to explore new materials that offer enhanced durability, lightweight properties, and flexibility for the ultimate fit. Our overarching goal is to push the boundaries of traditional materials and explore new ways to enhance our collections. Through ongoing research and collaborations, we strive to introduce innovative materials that offer sustainable, high-performance, and technologically advanced solutions in our designs.
On the occasion of World Environment Day, which has been celebrated on 5 June every year since it was first established in 1972, we’re taking a look at the projects and actions in support of sustainability to which the company is committed, with Emilio Fulgione, Marcolin’s Group Operations Director.
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Captured against the aesthetic backdrop of Sorrento, the French model who has a poet’s charm talks to us about his day through a styling mood board. At the end of the interview, we have three looks, from morning to sunset, to best interpret the spirit of this place.
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Against the dreamy backdrop of Lake Como, the most talked-about event in the car enthusiast community makes its comeback: FuoriConcorso, a revolutionary format that wishes to experiment with unconventional events and unconventional vehicles. We met with Guglielmo Miani, CEO and Chairman of Larusmiani, as well as the founder of this kermis, to talk about style and passion.
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May is the month that the European Commission and the EU Platform of Diversity Charter dedicate to promoting and celebrating diversity in the workplace. Sabrina Paulon, Group HR Director at Marcolin, following the company’s recognition as Italy’s Best Employers for Women 2023 in the eyewear industry, talks about the three key words for successful human resources management.
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Wraparound, colorful and genderless. We asked the Marcolin Style Office to tell us what are the summer 2024 sunglasses trends.
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End of the Summer Buying Days 2024 season, which began in June, on Thailand's largest island. A final event to gather customers and partners from Middle East
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Positive results for Marcolin's triple appointment with customers from the very lively Asian area
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The German brand, Marcolin’s house brand, has just presented its new collection, a design that emphasises personality and individuality.
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Rendezvous at the Ritz-Carlton Bacara in Santa Barbara, California, with our US customers and partners for insightful discussions about values, novelties and trends in the industry in front of the Ocean.
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Simultaneously with the Haute Couture fashion shows in Paris, we met the fashion journalist Giuliana Matarrese inside the Project Room of 10 Corso Como. Passionate about connections between fashion, cinema and music, and collaborator of publications such as Vogue, Style and Linkiesta Etc, we asked her how fashion is changing.
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The latest Summer Buying Days EMEA recently organized at Palazzo Varignana, in the Bologna hills, gave us the opportunity to find out what our customers think about Marcolin.
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Born in Venice in the 1700s, sunglasses have been a fashion staple for almost a century now
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Five days in the Bologna hills with Marcolin’s customers, buyers and partners to discuss corporate values, targets, discovering the new collections.
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The limited edition of ic!berlin debuts, a line that captures the unmistakable rock 'n' roll spirit of the Rolling Stones.
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New recognition for Marcolin, which was awarded the Diversity and Inclusion Award for its commitment to diversity and inclusion at the 2024 edition of PAI's Sustainability Club.
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Following its launch in Milan, Marcolin Talk, the innovative debate platform starring international opinion leaders, now makes its successful debut in Shanghai.
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The ic!berlin brand debuted as a partner of one of the most eagerly awaited events for collectors and car enthusiasts. Thus combining the technological and craftsmanship excellence of yesterday's luxury cars with that which distinguishes the world of Marcolin eyewear.
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The vast and diversified region including South Asia, East Asia and Southeast Asia stands out for its great economic growth and ever-increasing influence on the global markets. Let’s talk about it with Marzia Viel, Head of Marketing APAC at Marcolin Group.
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Dunamis makes its debut. It is the new Adidas Sport Eyewear model designed for those who enjoy sports activities combining high performance and style.
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It was dance that brought Regina Nadaes Marques from Rio de Janeiro to Berlin. Then, out of love, she came to Milan where she works for the environmental NGO "Amazonia" and, for 11 years, has been directing "Agenda Brasil", the most important international festival dedicated to contemporary Brazilian cinema. We met her to learn more about a distant territory that is very close to Marcolin, which has been present in São Paulo with a branch for several years now.
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Three days in Grand Staircase – Escalante, nestled on the border of Arizona and Utah, to test some models from the Timberland Eyewear collection produced by Marcolin. Immersed in a unique landscape, journalist experienced the brand DNA and its eyewear in the most authentic way.
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3 questions to Sabrina Paulon, Marcolin Group HR Director, on the occasion of the European Diversity Month promoted by the European Commission and the EU Platform of Diversity Charter.
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Spring brings a hot new entry: the latest eyewear collection designed by ic! berlin for Mercedes-AMG, a collab born in 2020.
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Born in East Germany few years before the fall of the wall, Loreen Hinz is one of the most requested and awarded artists and fashion and beauty photographers. We meet her in Leipzig, where she lives and works, during her last collaboration on a new project for Marcolin.
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Coachella Valley Music and Arts Festival is back. And, just like in the past years, GUESS is co-starring in the event.
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The first National Made in Italy Day makes its debut this year. A great opportunity to learn more about companies embodying Italian excellence, such as Marcolin in the “eyewear district”.
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Just entered the Marcolin portfolio, MCM debuts with a new eyewear collection.
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Leading luxury menswear brand ZEGNA’s incredible heritage and legacy were born in Oasi Zegna – the home of ZEGNA’s values.
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A manager with extensive experience in the luxury and eyewear industry, today Davide Rettore – apart from working on the CX Transformation project – is the Global Channels & Sales Operations Support Director at Marcolin. We’re meeting him in New York City on the occasion of the opening ceremony of the new showroom to talk about the new goals of this ever-growing sector.
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Two big names in the world of architecture, art and culture of the early 1900s inspire the new Max Mara eyewear collection created by Marcolin. Eileen Gray and Lee Miller: let’s learn more about them.Max Mara’s Muses
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Born in San Francisco, Roman by education and citizen of the world by culture: we meet Chef Alessandro Borghese in New York, where he took care of the catering and cocktails for the inauguration of the new Marcolin showroom.
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Marcolin and the opening ceremony of the new NYC showroom: the perfect occasion to take journalists, partners and customers on a pleasant journey through craftsmanship, innovation and Mediterranean flavors.
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Francesca Valan, a world-famous color designer and a Professor at the Politecnico University in Milan, has worked a lot on the color-eyewear relationship throughout her career. She’s the right person to ask about the latest trends.
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The capsule collection by the celebrated Indian designer makes its debut for ic! berlin
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The significant acknowledgment, which was achieved after a challenging journey lasting a few years to promoting new inclusive initiatives. Let’s go through them.
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A manager with a long and significant experience in eyewear, for which he has great passion, Antonio Jové has been working at Marcolin since 1998. After managing the European subsidiaries, he is now the Group Head of EMEA. We went to visit him in Barcelona to find out what the objectives are for this year.
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Stefania Lazzaroni, General Manager and CEO of Altagamma, is the right person to ask for a forecast of the future.
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We meet Giuliano Calza to learn more about the GCDS signature codes and the philosophy behind the new eyewear collection produced by Marcolin.
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Let’s find out together the story of iconic German brand ic! Berlin, a recent addition to Marcolin Group, presented at the last international MIDO Show.
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What’s the strategy you just can’t do without today? Customer care: it’s the real buzzword for any business.
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For over a year he has been in charge of the development and expansion of the Brand Management department as Group Marketing Director at Marcolin. We met Alessio Puleo, a manager with a great experience in the eyewear industry, as well as many new challenges ahead of him in 2024.
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What are the latest news from the house brands and collections designed and produced by Marcolin in the premium and sport segments? Here is a brief overview of the new products presented at MIDO.
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Let’s meet Stefano Galuzzi, fashion photographer that shot the latest WEB Eyewear campaign, Marcolin’s house brand.
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Leaving behind the last edition of MIDO fair in Milan, a quick focus on the new trends in eyewear through the luxury brands of Marcolin’s portfolio.
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In eyewear, just like in fashion, color is more than just a detail. Silvia De Col, Colors & Material Coordinator at Marcolin’s Style & Design Department, knows this well.
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How important is choosing eyewear in fashion? During the Milan catwalk days, let’s meet fashion psychologist, author and blogger Paola Pizza to learn more about it.
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Introducing the TOM FORD Eyewear Archive Collection which pays homage to the iconic styles that have defined the brand's illustrious 20-year history.
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Isabelle Moes, head of Middle EMEA at Marcolin, talks about herself and tells us about the challenges of this new year.
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There’s no better way to ring in the New Year than with a holiday in the snow or in a festively lit city buzzing with life. Ready to set off? Here are three trendsetting destinations. And the right glasses to wear there.
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Where to go and what to do in the Dolomites this time of year?
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From its foundation in 1961, in a warehouse in the heart of the Veneto region, to its listing on the stock exchange. Here are some of the key milestones in Marcolin’s long history.
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In the heart of Paris we met the award-winning chef Akrame who, at the inauguration of the new Marcolin showroom, successfully proposed an exciting journey into taste full of surprises
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Marcolin opens its new showroom in one of the most fashionable streets in Paris.
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What are the new challenges in Asia? Let’s discuss it with Lorenzo Barberio, General Manager & Head of Sales APAC at Marcolin Group.
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From aviation pioneers to Hollywood stars (and beyond). It is the fascinating story of a collection born almost 100 years ago and produced by Marcolin since the 2000s.
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What does “leadership” mean today? To answer one of the key questions of our time, Marcolin kicked off the third edition of a specific training project.
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We met Treedom founder and CEO Federico Garcea, who was recently hosted at the first Marcolin Talk at the Milan showroom.
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In the heart of autumn, three outdoor destinations for a full immersion in the colors and beauty of this season.
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How is communication changing? To find out, let’s meet Giuseppe Stigliano, a manager and a professor at various universities and business schools in Italy.
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How is communication changing? What does marketing mean today? To find out, let’s meet Giuseppe Stigliano, an entrepreneur, a manager and a professor at various universities and business schools in Italy.
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Visions. A new show makes its debut at Marcolin showroom in Milan.
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The Longarone headquarters successfully opened its doors to the public
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The Italian Lifestyle and craftsmanship. These are the values that a brand like Tod’s has transposed onto its objects since the 1970s.
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Marcolin introduces a new workplace counseling service for its employees in Italy
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Max Mara decided to introduce a new jewel-like detail in its eyewear. Let’s have a chat about it with Lara Marogna, Group Style & Product Development Director, who started her career in the world of jewelry.
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For anyone involved in outdoor sports, eyewear is not just a style statement but a piece of equipment that can affect your performance.
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The Company is among the protagonists of the annual international optics and eyewear trade fair.
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A pink touch for the new capsule collection by Guess Eyewear and Marcolin in support of women’s health.
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In 2021 it celebrated 60 years of activity during which Marcolin has come a long way. This is demonstrated by the 15 million glasses sold on average every year. But so are other data.
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The young and talented Chinese Formula One driver made his debut for Alfa Romeo in 2022, after a period in the Renault Sport Academy and before at the Ferrari Driver Academy. Committed in the new Formula One season, we meet up with him, during a break between circuits to find out more about one of the faces of the new limited edition WEB EYEWEAR capsule collection, born from the partnership with Alfa Romeo F1 Team.
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There are aspects destined to remain invisible in any object’s production cycle. But these are also the ones that leave the greatest mark. To find out what they are, we headed into Marcolin’s product style department.
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It is impossible to summarize here Andrea Batilla’s long career in fashion, from his debut with Romeo Gigli to creative consulting for some of the most iconic brands. Andrea Batilla is also the author and founder of Pizza, a magazine dedicated to young creative talents from Milan. His latest book is titled “Come ti vesti” (Mondadori). We’re meeting him on the eve of the Milan Fashion Week, that this year will be held between September 19-25.
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Marcolin sets the campaign for the new Web Eyewear collection in the historic Olivetti showroom in Venice, a masterpiece designed by Carlo Scarpa.
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Among the various manufacturing steps, all of which are invisible to the public, there is one that is particularly long and delicate. It is referred to as tumbling, it originated in the 1950s and is still today an essential part of the fascinating journey that leads to the creation of a new frame.
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When does the year really start? In September. When, recharged during the summer break and still tanned, but with a very busy schedule, you go back to work. It’s the perfect time to look at your wardrobe and rethink your work, meeting or travel outfits, from blazers to pants, from suits to accessories. Including – why not? – your spectacles. An accessory that is a true styling detail that – worn every day – becomes part of your identity. But also an accessory that – and this is the beauty of life – every year renews and reinvents itself. Here are three looks for three different styles.
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Between one break and another, down to the wire of one of the most adrenaline-pumping competitions in the world, we intercepted the Finnish Formula 1 driver, Valtteri Bottas, who has been firmly on board with Alfa Romeo since 2022. We took the opportunity to find out more about him, a testimonial of the new limited edition Web Eyewear capsule collection, born from the partnership with Alfa Romeo.
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In a hot air balloon, aboard one of the oldest railway lines, recently restored, or surfing the highest waves at Oceania’s most iconic beach. Three experiences inside and outside Europe’s borders, to be enjoyed in style, accompanied by special lenses ideal for travelling, the result of Marcolin expertise.
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Sunshine and favourable weather are ideal conditions for idleness to become an opportunity for regeneration. In a kind of game and experimentation, we have selected and matched eyewear and books, to take with you wherever you can lose yourself in the realm of imagination.
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While it is true that every era has its own style, it is equally true that it is taste and inclinations that define its identity. The 1980s were the decade in which, in the eyes of the world, Italy went from being recognised as the ‘Bel Paese’ to the cradle of an industrious and organised system of excellence that decreed the success of an all-Italian heritage.
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Marcolin focuses on augmented reality technology and launches an immersive tour project within its Italian factories, through which it will be possible to discover the behind the scenes story of the fascinating eyewear manufacturing.
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The 1970s were all about those major themes that accompanied the tumultuous transition to the contemporary world we know. A transitional era full of contradictions, whose influences on taste have permeated the spaces and objects of our everyday life in various ways. Eyewear included.
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If we were looking for a simple definition, a dictionary would suffice to discover that prototyping is that stage of the industrial process in which a product prototype is created, and that, by extension, it refers to the company department dedicated to its creation. To gain access to the world that lies behind simple definitions, we visited the Longarone headquarters of the Marcolin Group to find out more.
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There are several factors that influence the shapes and colours of the glasses we wear. Needs, desire and necessities are the elements that a creative intercepts, by means of intuition, in order to give body, shape and colour to tomorrow’s collections.
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Of all the stories offered up by legend, that of the Great Mother spans the five continents. In Stockholm, the first retrospective on Monica Sjöö, a Swedish artist, eco-feminist and activist, offers insights into hot topics from yesterday as well as today: from the struggle for equal rights to the history of feminism and ecology, via legend and spirituality.
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Among the many talents that a creative has, intuition is key. Like a compass, it helps to find one’s direction in the ocean of present-day style, as well as to spot its potential future developments. Elisa Lovatello is a Senior Creative Designer & Cool Hunter at Marcolin and she has made intuition her profession.
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In 1960, three Hollywood stars gathered in Reno, Nevada, to shoot a film that Time Out would define as a superb anti western. Photographic cooperative Magnum realized how exceptional the event was and sent 9 of its most talented photographers to document the film’s behind-the-scenes. Today, an exhibition curated by Forte di Bard and Andrea Holzherr for Magnum Photos Paris shows the set backstage images of a movie that has made history, The Misfits, where Marilyn Monroe’s allure is captured forever: a style icon and a symbol of an era that still inspires us today.
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Oval, round, square, triangular. According to Arianna Foscarini’s method, it is possible to determine the perfect pair of glasses for every face. The secret lies in balancing technique, aesthetics and personality.
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Following the rhythm of the colour wheel that, like the Plough in the sky, recalls the idea of movement, we observed the transition from the cold season to the warm one together with Silvia De Col, Colour & Material Coordinator at our Longarone headquarters.
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The Summer Buying Days 2023 have just come to an end. Five immersive days spent in unspoilt surroundings just a few miles from Lake Garda, surrounded by a restored 12th century abbey, amidst the green park and gentle hills of the Brescia area and the Chervò Golf Hotel Spa & Resort San Vigilio, the setting for the new experience organized by Marcolin Group for its partners. The company’s planning focuses on the high value it places on relationships.
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In the City Hall, as a sign of rebirth, where myth blends together with folklore in the celebration and worship of the summer solstice, of trees and female deities, Max Mara presented the Resort 24 collection, whose lines and patterns clearly nod to the Scandinavian land. Marcolin flew to Stockholm to see the city’s spirit through the eyes of one of its many talents, Lisa Olsson, a big devotee of the Max Mara brand.
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Spring is riding the long wave of the arrival of good season on the powerful notes of music. In keeping with the atmospheres and musical vibes of the most eagerly awaited festival - the one headed straight to summer - Guess presented a dedicated collection at Primavera Sound in Barcelona, from which it takes the name, forms and the colours of the carefree nature of the bluest skies. With the help of Elisa Maino, one of the best-loved influencers in Italy and beyond, we looked at it and interpreted it in notes and frames with volumes as enveloping as the decibels that accompanied it.
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It's World Environment Day! Every year on 5 June, since 1974, in a crescendo, the ever-growing and increasingly cohesive international community has focused on a different issue each time: the 2023 edition, hosted in Côte d'Ivoire, concentrates on the burning issue of environmental pollution and reminds us how crucial the actions of individuals are in combating the use of plastic in everyday life. The slogan chosen to accompany the campaign is already going viral: #Beatplasticpollution. Marcolin is also joining in with this slogan and actions geared towards a concrete commitment to environmental protection, shining a spotlight on one of its top brands, among the most innovative in the business.
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Passion and culture of beauty is the common thread that binds Marcolin to FuoriConcorso, the event that gathers automotive culture enthusiasts every year during the weekend at Villa d'Este in Cernobbio, in the unique scenario of Como Lake.
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Together with Milanpyramid we explore Sorrento, the final stretch of Campania overlooking the Gulf of Naples.
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Let’s inaugurate the first in-depth feature of the Behind the Scenes column by showing what lies behind the making of a collection.
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Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.
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An open-air set in the setting of the Dolomites, a Unesco World Heritage Site since 2009. Breathtaking landscapes in the valley of eyewear: from Cortina D'Ampezzo to The Tre Cime di Lavaredo up to the profile of the mountains imprinted on the iconic Web Eyewear.
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Our concrete commitment in terms of global participation and focus on safeguarding the planet.
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The Nigerian born British fashion designer, renowned for his use of bold and harmonious patterns in his womenswear collections, discusses the inspirations behind his Capsule Collection for MAX&Co, titled “People, Places, Colour”. Modern, youthful, and chic, it includes sunglasses with frames printed in one of the bold patterns that is also featured on the clothing in the collection. As well as a case in the same pattern by Olowu for MAX&Co.
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