Auteur/autrice : Newsroom

Uniformity or differentiation? It’s the eternal fashion dilemma. That, of course, also regards accessories: they stress the message conveyed by the clothes we wear, becoming (just like perfume) our unique, personal “identifying signature”. And eyewear plays a key role here. «Because it allows us to see – or protect the eyes – but also to be spotted by others right away» remarks Paola Pizza, a fashion psychologist, blogger (psicologiadellamoda.com) and author of several essays, the most recent being “Il colore indossato” (Franco Angeli), co-written with Valeria Viero. «Fierce or sober? Breezy or creative?  Frame shapes and colors help highlight the unique features of our personality and, due to their strategic positioning, become a very powerful identifying tool».

But you have to know what you want. «Some people want to stand out from the crowd with a unique design, a neon color or a precious detail, others want to feel part of a group. But the ensemble must be harmonious: if it’s inconsistent, we send the wrong message and lose our confidence. A classic black sheath dress worn with small, “good girl” style black sunglasses sends a totally different message than the same outfit paired with an eye-catching, colorful frame. It’s more or less like shoes: there’s a huge difference between flats and a pair of gold sandals. Eyewear, just like our hair and make-up (to stay focused on the face) should strike a balance with our whole look.  This is true for shoes, bags or hats, but all the more so for an accessory that is destined to last well beyond a season».

«In psychology we make a distinction between “high self-monitors”, i.e. individuals who are more aware of how others could judge them and are more likely to follow trends or be inspired by the look of their “role models”, and “low self-monitors”. The latter are more introspective, self-centered and less likely to be influenced by fashion. While the first type will tend to change glasses more often, based on their mood or outfit, the second will stick to a frame of higher quality that is made to last». What tribe do you belong to?

Introducing the TOM FORD Eyewear Archive Collection which pays homage to the iconic styles that have defined the brand’s illustrious 20-year history.  TOM FORD Eyewear, renowned for its iconic status, stands tall for its unmatched elegance, top-notch quality, and meticulous attention to detail. In the 2023-2024 collection, one of the most legendary eyewear models in history has been masterfully reimagined: the iconic Whitney model.

Worn by celebrities such as Jennifer Aniston, Madonna, Charlize Theron, Gwen Stefani, Kate Moss, Keira Knightley. The Whitney eyewear stands out for the unmistakable line of its « Infinity cross », the crossing of the front which gives the look a butterfly effect that winks at the Seventies. In re-visiting The Whitney frame, the TOM FORD Archive Collection, debuts in four models with new shapes and identities, each easily recognizable, without giving up the magnetic element of a design with great visual impact: from the Nicoletta model, in titanium and limited edition, up to the Bettina, Fernanda and Jada models, with semi-transparent lenses and contrasting colored frames.

Innovate without betraying your roots. Here to lies the secret of the success of a luxury brand like TOM FORD. Which, not limiting itself to city glasses, on the eve of the ski season proposes Après Ski 2023, a collection of four different ski goggles with photochromic and interchangeable mirror lenses with different designs: from the Rellen model, which revisits the Seventies, up to the most high-tech masks, with magnetic lenses and a practical elastic band. To not give up style even in the snow.

With its 66 ski runs and 34 lifts, the pearl of the Dolomites confirms itself as one of the most prestigious ski resorts, immersed as it is in the magical setting of these unique mountains. But Cortina is also all about glamour. Between lunch at the famous Chalet Tofane restaurant and dinner at a mountain refuge (choose from Dibona, Federa and Mietres), heading back to the hotel with a romantic night sleigh ride; shopping in the boutiques of Corso Italia, at the centre of which stands the symbol of Cortina, the Dolomite stone bell tower built in the mid-19th century; a gourmet snack in one of the two famous patisseries, or a pre-dinner drink at the Enoteca Baita Fraina (in the centre) or at the picturesque Masi Wine Bar, right in front of the famous Col Druscié ski run. So many unforgettable moments to admire from behind a pair of glasses from the GUESS Holiday ’23 Collection, the geometrically shaped cat-eye glasses created especially for this festive season, illuminated by a crystal set in the temples that reproduces the iconic triangular shape of the GUESS logo. Feminine, festive and full of character.

A classic tour ‘Unter den Linden’ in the borough of Mitte, in the rationalist city of Mies van der Rohe, or the hunt for alternative boutiques in young, vibrant areas such as Friedrichshanin, Landwehrkanal or up-and-coming Neukölln. Even at this time of year, Berlin offers the opportunity to immerse yourself in a variety of styles, from the past to the future, from historic buildings to new neighborhoods with alternative bookstores and the workshops of young designers. A city to be explored with the right outfit, warm and casual, perhaps accentuated by a special accessory such as a pair of Max Mara glasses, dedicated to the quintessential ‘It’ coat, the cosy Teddy bear coat, which is ten years old this year. A frame with character, created for the occasion, that embraces and protects the gaze, telling a story of precious details and modernity. And, after dinner in one of the little restaurants in the festively decorated Bergmannstrasse covered market, a stop at the Kreuzberg border is a must, to celebrate the New Year in a techno club like the iconic Berghain.

Relax at the tables of a small bar on South Beach or stroll through the hip Wynwood district, once the city’s industrial centre and now home to the much-anticipated Art Basel Miami Beach, which takes place every year at the beginning of December. It’s great to ring in the New Year among the colours, museums, murals and clubs of Miami. The perfect setting to shield yourself from the Florida sun with the fiery red-rimmed glasses from Pucci’s new eyewear collection. Elegant, sophisticated and embellished by the fishtail logo in which, inspired by the 1953 ‘Capri Sport’ label, two fish intertwine their silhouettes to form the letter ‘P’. A model that fully represents Pucci’s unique identity and personality. A style must-have for sunbathing on the rooftop of Astra, one of the most glamorous cocktail bars on the scene, exploring the Miami Design District, shopping in the Little Haiti markets or enjoying a pre-dinner drink on the rooftop terrace of the famous Area 31.

Magical all year round, the Dolomites, a Unesco World Heritage Site, are at their most beautiful in winter, when it’s cold and snowy. For anyone wanting to indulge in the pleasure of skiing on some of the most beautiful and famous slopes in the world, and for those who simply want to immerse themselves in the special atmosphere of the end-of-year festivities in San Candido, Brunico, Corvara, San Cassiano, San Martino di Castrozza, Madonna di Campiglio, Selva di Cadore… Surrounded by snow-capped peaks, small villages, Christmas markets, exhibitions and, of course, all the flavors of local food and wine.

When it comes to skiing, Cortina remains the most prestigious resort in the Dolomites. Already an official venue for World Cup races and a future venue for the 2026 Winter Olympics, it offers skiers magnificent slopes in at least three districts: Tofane, Faloria-Cristallo and Lagazuoi-5 Torri. But also the chance to try out new Fat Bike routes, surf the snow with a snow kite or learn how to drive a husky sled. But people also go to Cortina just for the glamour. It is no coincidence that GUESS, a global brand of clothing and accessories, kicked off this year’s Winter Experience project in Cortina, where the brand has opened a new boutique at Via Cesare Battisti 11 for the occasion. The project was created to combine shopping and winter activities in one of the coolest ski resorts in the world.

Getting off the beaten track is easy. For those travelling to the Dolomites at this time of year, there is also Andraz Castle on the Falzarego Pass or the famous wooden nativity scene in Tesero, in the heart of the Fiemme Valley. And then it’s nice to get lost among the small woodcarving shops in Ortisei, to go for a walk to Lake Braies, to Alpe di Fanes or to take a break in the warm waters of the Pejo thermal baths. There are various itineraries that will allow you to admire the ever-present trees decorated with the traditional star made of straw or bread dough, the frightening masks of the Krampus figures, the candles of Santa Lucia and the rituals of the little star singers who go from house to house singing Christmas carols in exchange for delicious Lebkuchen, the traditional freshly baked Tyrolean biscuits.