Auteur/autrice : Newsroom

Every face is unique, and finding the ideal pair of glasses means being able to make precise adjustments. This is especially true for those with smaller faces, who often struggle to find frames that fit properly. The ic! berlin design team is constantly innovating to offer more comfort and a secure fit—and the Custom Fit Collection is the result. Specifically engineered for smaller face shapes, this collection features innovations like wider nosepads, versatile adjustable nosepad arms, and a flatter frame front angle, all designed to offer maximum customization for an unparalleled fit.

The Custom Fit Fall ’24 Collection brings together elegance and durability with ic! berlin’s signature cold-rolled stainless steel from Germany. Thanks to years of expertise with this material, ic! berlin has been able to refine its designs even further, reimagining classic shapes like the cat-eye and panto. The result is a collection of sleek, delicate frames that may look familiar at first glance, but reveal subtle, unexpected details upon closer inspection. For ic! berlin, timeless design means crafting eyewear that captivates with a fascinating aesthetic—one that continues to inspire, season after season.

The campaign for the new Custom Fit Fall ’24 Collection is set in the iconic Potsdamer Platz – a place that mirrors Berlin’s dynamic transformation like no other. Once a vibrant nightlife hub, it fell into disrepair during the era of the Berlin Wall. After reunification, skyscrapers rose from the dust, transforming Potsdamer Platz into a hotspot for international visitors. An unimaginable change. But that’s Berlin. The model for the campaign is Steffi, a Vietnamese medical student at Aachen University who regularly visits Berlin to spend time with her relatives. She shares her unique perspective on the city: “For me, Berlin is simply the creative center of Germany. I live here temporarily, but the city offers so many contrasts… It’s kind of crazy: I can be in nature, enjoy my favorite sport, sailing, and also meet my model and influencer friends from all over the world.”

It is not a bad idea for this fall to immerse yourself in the carefree, holiday atmosphere of a fast-living cosmopolitan group of young, gorgeous and glamorous expatriates. All this set against the backdrops of Parisian cafés and the Festival of San Fermín in Pamplona (the celebrated bull-running festival through the city streets) during the summer of 1926. Popular cafés, expensive hotels, funny jokes, love, jealousy, beautiful clothes and… a colossal amount of drinking. These are the ingredients of The Sun Also Rises, the first novel written by Ernest Hemingway at 27 years of age after marrying his second wife.

Insignificant gestures, apparently trivial everyday details that, instead, conceal a precious graceful core, the only thing that can wipe out fear and evil. With its 17 short stories, What We Talk About When We Talk About Love, published in 1981, has turned Raymond Carver into a cult author and a timeless icon of an understated style who can unveil the underlying nuances based on which relationships are often built without using unnecessary words. A book that continues to shine bright with its minimalist, essential and clean style.

“The story of a family is more like a map than a novel, and an autobiography is the summation of all the geologic ages you’ve passed through”. Claudia Durastanti tells the story of her life, split between Basilicata and Brooklyn, Rome and London, from her childhood to her future, in a book that is as hard to define (it’s not an autobiography, but it’s not a novel) as the lives of those who are destined to always feel like foreigners. And nomads.

Also in eyewear, MCM successfully combines its creative spirit – reflected in the widespread appreciation of its iconic bags, leather accessories and backpacks among consumers worldwide – with great attention on craftsmanship and detail. The result is glamorous, casual and versatile eyewear that speaks a universal and genderless language, characterized by a contemporary and functional design. The collection features ultra-lightweight, king-size frames with futuristic lines, along with intricate details, such as metal pins and angular inserts inspired by the brand’s heritage of luggage.

The new MCM collection reflects the deep connection to its German origins while also highlighting its commitment to research and innovation. Today it makes its debut with the From Munich to Mars campaign. “Munich” symbolizes the brand’s roots – MCM standing for Modern Creation München – and its rich DNA of precision and skillful craftsmanship. “Mars,” on the other hand, represents the other pole: the youthful, experimental, innovative and rapidly evolving spirit of its new Korean second home.

According to Creative Director Katie Chung, the success of MCM Eyewear stems from perfect harmony between Marcolin, the Longarone-based company renowned for its expertise in eyewear manufacturing and MCM’s passion for innovation, quality and details. A winning collaboration blending creativity with cutting-edge technology has already resulted in two exclusive and glamorous eyewear collections where contemporary design meets the timeless purity of Bauhaus minimalism.

ic berlin! revisited the classic shapes from the brand’s history with a fresh approach to their signature material: ultra-light stainless steel from Germany. Cut, layered, lacquered, bent, combined with acetate – a new approach to cold-rolled stainless steel has been experimented with. The new Step-Cut Design adds an extra touch of elegance. “We wanted to design frames that look like absolute classics at first glance. And then at second glance you notice a surprising, modern detail.” – pointed out the brand’s Design Department.

One of the reasons a classic is a classic is that it can morph and accompany people’s lives for many years. Since its beginnings in Berlin’s creative scene in the early 2000s, ic! berlin has spoken against fast fashion and instead pursued a design language that looks discreet but feels luxurious.

This year, in a sea of trends, ic berlin! strives to create contemporary styles that never lose their core: ageless pieces that become classics in their own right, handcrafted in Berlin.

« The courage to dream. The power to change. » This was the title of the 24th « Women, Economy & Power » seminar organized by Bellisario Foundation that was held in Rome last weekend. The objective? Discussing topical issues, from gender equality to the role of Europe, from global unrest to the educational poverty of the younger generations. 400 guests from the worlds of business, academia and politics, and 12 roundtables, including one coordinated by Marcolin on the topic of « Women and Governance; » starting this year, the company has been supporting the Foundation in continuing down its path of gender equality and social sustainability, a path it has been pursuing for years.

Fabrizio Curci and Sabrina Paulon, Marcolin CEO and Group HR Director, respectively, were the main speakers of the panel moderated by financial journalist Monica D’Ascenzo, together with Lorraine Berton, President of ANFAO and Confindustria Belluno Dolomiti; Maria Criscuolo, President and Founder of Triumph Group International; Stefania Lazzaroni, Director General of Fondazione Altagamma; Elisa Weltert, Maserati General Manager for Italy, Spain, Portugal and Israel; Nicolò Calabresi, Partner in Charge of Heidrick & Struggles Italy; Anna Puccio, Managing Director of B Lab Italia; and Roberta Pierantoni, Lead Independent Director of Mediolanum.

While the presence of women on the boards of listed companies has risen from 7% to 43% (Consob data 2023), 96% of CEOs are still men, and, according to Deloitte’s study, women managers account for less than 25%. This is why the World Economic Forum’s latest Global Gender Gap Report ranks Italy 71st globally for gender equality. But the figure that best explains the reasons for this lag is female employment, settled at around 51% (Istat data), compared with a European average of 64.9%. Given that the Italian business fabric can and should foster women’s empowerment and gender equality in terms of representation, leadership and pay equity, the roundtable members put forward some interesting proposals.

The most important conclusions were also reached thanks to Marcolin’s contribution and role model in terms of company policies, such as the proposal to require companies to implement training cycles on Diversity and Inclusion issues, as is already the case for occupational safety. But positive spillovers are also expected from the implementation of the EU Corporate Sustainability Reporting Directive, which has recently been implemented in our country. The Directive requires the majority of Italian companies, listed and unlisted, to enhance transparency regarding gender equality policies and specific targets for improvement. These are important conclusions that contribute greatly to the cultural change that our country must undertake.