Auteur/autrice : Newsroom

With very few exceptions, today’s glasses are no longer made from rare, prized materials. But their value goes beyond the tangible nature of this aspect: it’s the creative process that makes the difference. In other words, that invisible, in some ways imperceptible, phase of work in which a thought is transformed into a sketch and then into a design, calling into play experience, hours of work, painstaking attention to detail. Thus begins the journey that will lead to the creation of a new frame, helping offer a precise view of the world. This is the intangible heritage we always find behind the creative process of a new frame, as everyone in the Marcolin Style Department knows. A way of working akin to the high engineering of the world of jewellery.

It is precisely from the world of jewellery, where even the smallest detail – given the premium quality of the materials – must be taken care of with the utmost attention, that inspiration is taken to add value to a pair of glasses. Such as the insertion of small ‘wrong’ marks that can change refraction, create a chiaroscuro effect, break the perfection of a temple. Small interventions that mean an object is no longer characterised as mass produced and give it a very human uniqueness and, therefore, a greater value. Details that are not without significance. Because it is even in the smallest of gestures, such as choosing a pair of glasses, that we reveal how much value we attach to ourselves.

Coming up with a new collection, in fact, means taking a whole host of aspects into account. Starting with the fit, because a pair of glasses must, first and foremost, be comfortable. At the same time, however, it is a special object, which is always chosen following the heart, our most emotional organ. And which, by surrounding our eyes, communicates something about us to the rest of the world. The care that goes into the details in the creative phase is the very ingredient that can touch those senses and emotions, because it conveys the soul, the value of the licences with which a group like Marcolin works. In a nutshell, with each new collection, the challenge is to innovate by touching new sensory and emotional chords, while remaining true to the character of each brand: each model has its own values, a precise history and different inspirational muses. Everyone needs to be well aware of these aspects and follow them very closely.

With their thickness, exceptional touches of color and a design that nods to – and reinterprets – the Sixties and the Seventies, TOM FORD Eyewear frames demand the spotlight. Oversized, eye-catching yet elegant, these dramatic frames are perfectly matched with the personality of wearers who, in their private and work life, stay true to a classy style. Starting from their accurate selection of details, fabrics or accessories. But not only: they are also youthful, innovation-oriented, and curious about the future. A style that has its roots in luxury but that stands out for its forward-thinking vision.

The new GANT Eyewear collection expresses the unmistakable sporty spirit of a brand born in America in 1949 with frames combining a contemporary and dynamic style with precious, iconic little details. These optical styles stand out with their linear and elegant frames, such as the – ultra-lightweight yet flexible and strong – metal silhouettes. Comfortable and adjustable, they are the ideal choice for wearers who, in their everyday lives, feel perfectly at ease with a casual, essential and minimalist style. For people who want zero complications.

Poised between Robert Redford’s style and 1980s-inspired retro futurism: teardrop optical frames unfailingly convey a timeless allure. Intellectual yet glamorous, like Zegna Eyewear accurately crafted metal frames, they are the right choice for wearers who love a refined style without sacrificing a vintage touch. A style that looks to the past and is thus reassuring and puts everybody at ease. But that is far from boring: with a few skillfully revisited details, the great classics make a glitzy comeback.

The Montgolfier brothers, inventors of the first balloon to transport people, could never have imagined it: the hot air balloon experience is still one of the most impressive for gliding through the sky. One of the best places to enjoy the magic of the landscape seen from above is the Göreme Valley in the unique historical region of Cappadocia. Declared a UNESCO World Heritage Site in 1985, it is dotted with rocks of volcanic origin and religious architecture from pre-Christian times weathered by the ravages of time. The result is a surreal landscape. Impossible to distinguish myth from fairytale, not even the multifaceted forms carved into the rock, rebaptised the ‘fairy chimneys’, where the earth meets the sky, offer a solution. To enjoy the magnificence of the scenery, it is possible to take advantage of the bright morning light or the warm hues of sunset. To accompany the thrill of the flight, we refer to a legend in the world of eyewear: the aviator models once designed for pilots, still capable of surprising in the reinterpretations in the Marcolin collections. Combining a classic with contemporary design details.

Once upon a time there was the Habsburg Empire, the year was 1857. The inauguration of the line from Vienna to Trieste, the most important outlet on the Adriatic Sea, transformed the missing link into what would go down in history as the southern railway line and go on to enable the aristocracy south of the empire to land on the shores of the Adriatic, revitalising trade on both routes. Today, that railway line’s historic network has been restored, making it possible to reach Vienna from Trieste along the old route. This is slow travel. Watching the landscapes pass by, starting from the shores of Istria of yesteryear, across the rugged mountain ridge of the Simmering and then up through Styria, always window-side are the sights you will see under the lenses of your glasses. If art and culture are on your agenda this summer, once you arrive in Vienna, the highlight is the Austrian National Library, with its Gala Hall: you will not have access to the over 200,000 volumes on display, but you will be able to admire the baroque splendour of the court library, one of the most beautiful in the world. We suggest graduating the experience through understated, elegant frames, the result of the time-forged expertise of the Marcolin brand.

Cherchez la femme! urged Alexandre Dumas père, in his novel Les Mohicans de Paris, to imply that women are the direct or indirect cause of events, even if these events are apparently unrelated to the women in question. With the Women’s World Cup coming into full swing this August in Australia and New Zealand, we turn to Oceania. Following the Italian national team is an opportunity to travel around the Australian continent chasing waves, heading for beaches whose miles of sand or rocks make them a surfers’ paradise. For the more experienced, equipped with the best lenses to shield their eyes from the sun’s rays and wrap-around silhouettes to protect them from the water and salt, Marcolin sets up a rendezvous at Bells Beach, the birthplace of surfing in Australia and the setting for Point Break, the cult film for lovers of the most spectacular water sport ever. For mere inquisitive onlookers, however, there is the Australian National Surfing Museum and Hall of Fame near the beach to trace the history of surfing and its most iconic boards.

To define the craftsmanship of a pair of glasses from a literary point of view, we could use the narrative point of view as a term of comparison since, depending on the angle from which one chooses to tell a story, this captures different cues and emotions from the subject of the storyline. A company like Marcolin is measured by the meticulousness and care of its production: the quality of the materials, the creativity of the design and the manufacturing expertise speak of a dedication to its uniqueness. This dedication mirrors the stories selected. Each book is a miniature collection of stories linked by a point of view that has the construction or discovery of strong, authentic characters at its heart: beyond the glitz and the glory, like the protagonists of the stories in Vite minuscole [Small Lives] by Pierre Michon, a classic from the 1980s, which launched a first-time author into the literary fold by virtue of the power of his language. The need to meet one’s destiny is echoed by Francesca D’Aloja’s Spiriti [Spirits], not as phantasmagorical entities but as enlightened people committed to being fully themselves. Adding historical context to a novel with a compelling narrative structure are the four different points of view that unravel through the pages of Trust by Hernan Diaz. Discovering the face of a woman who has remained in the shadows of history is their mission.

The style of a pair of glasses conveys the personality of the wearer. Defining its tone and calibrating its timbre is, likewise, the purpose of a narrative voice. What defines the style of a Marcolin collection with a distinct contemporary twist? That ability to dose practicality and uniqueness by refining a detail, which, like the narrative voice of the protagonist of a story, can precisely convey the coordinates of a storyline or a feeling. For this reason, our selection has given voice to poets. First and foremost, to that of Antonia Pozzi, as a sculptor of the soul, who expresses her deepest voice with the delicacy of a young bird on its first flight in her collection of love poems entitled Poesie d’amore. And if you are eager to tune in to the tones and vibrations of someone who has long sought the deep voice of the narrator’s self not only between the pages of her stories, but also travelling through Europe in search of a writer who voluntarily eclipsed herself from the world, Nome in codice: Elitar I. Sulle tracce di Milan Kundera [Code Name Elitar I. In the Footsteps of Milan Kundera] by well-known French journalist Ariane Chemin will take you on a journey through a nostalgic Europe full of fervour. If you want to bet on a letter, as the gambler does on the colour, then there is Kappa: volume 6 is dedicated to Magic, in its different meanings.

For sailors about to set sail or simply ready to relax the pace to fully enjoy the beginning of August. There is no journey without movement. Whether it is a motion of the heart, an inspiration or a carefree wander through towns and cities, familiar or unfamiliar places, the combination in question brings together the daring. The colours that of the eyewear, in Marcolin’s collections are its outfit. And in these capacities, we offer two readings: Come ti vesti [How You Dress] by Andrea Batilla, and A Manchester con gli Smith, un walkabout musicale, [In Manchester with the Smiths, A Musical Walkabout] by Giuseppina Borghese, because every outfit you wear needs a soundtrack to accompany it.

No foreign literary work has contributed as much to building an imaginary of our country as the famous Italian Journey by the prolific German scholar J. W. Von Goethe, who travelled through Italy between 1786 and 1788, portraying it as an ideal place of beauty, suspended between the Eden-like dimension of its landscapes and the sublime inspiration of its art. It was not until the 1980s that this zeitgeist was transcended into matter. And while it is true that a decade later, the rock band Afterhours were singing that “You can’t get out alive from the 80s”, it was precisely in those years that Italy came back to the fore with a new identity: bold, industrious and organised with a production system recognised for its high quality and unmistakable style. The ‘Made in Italy’ concept, which took off in those years, decreed the success of an exquisitely Italian heritage, in many respects.

There were four categories that defined the identity of an entire country: clothing, agri-food, furniture and automobiles. The designers who championed the ‘Made in Italy’ concept the most include the genius that was Gianfranco Ferré, known for the harmonious volumes of his creations, celebrated for the impeccable style of his pinstripe suits and for turning the shirt into a fetish. The women he imagined for his creations, at a time when the euphoria of prosperity was often overshadowed by superficial appearances, alluded to the rediscovery of their power. Women could aspire to top roles in society. Hence the formal style accompanied by the bold nature of their accessories. Retro forays into eyewear had feminine shapes: cat-eye and elongated, but also slightly trapezoidal, in both dark and coloured tones, the influences of which follow one another in the thread of the story, from the temples to the lenses, in certain collections produced by Marcolin.

It is not only the title of one of the most significant short stories by Stephen King, the king of thrillers, published in Italy in 1981, that links the last gasps of the 1970s to the new era. The zeitgeist comes in wearing full revival silhouettes: these include the iconic round, coloured or tortoiseshell glasses inspired by Andy Warhol, appearing in the brightly coloured magazines, film sets and city streets of the West and of Italy full of ardour, as well as the famous teardrop lenses which made a comeback thanks to the films of an era seductive in terms of aesthetics and storylines. And it is with this spirit, conjuring up pages from books, archive footage and films, that Marcolin gave a voice to these atmospheres in its collections.