Camilla Ferrari

1

Is it possible to effectively communicate products without ever showing them, just by interpreting the brand’s values, as it was required in WEB EYEWEAR’s Framing Light project?

«It is certainly the most interesting way to do it and, in this case, it allowed me to stay true to my narrative style, which has always been particularly attentive to the emotional connections between an object and a person, so as to capture the nuances of emotion. My work can be described as somewhere between contemplative and narrative, a research conducted at the intersection of observation and instinct».

2

What inspired you in interpreting concepts such as transparency, gusto and quiet luxury?

«I titled this work “postcards from a dream” because I tried to approach these concepts by both working on the literal meaning and tone of the words. I started from the value of gusto, interpreted as a summer journey across the Mediterranean, trying to convey its poetic implications and small gestures that would have been lost if they hadn’t been captured on film. For transparency, I played on the idea of « seeing through », meaning through water, glass, or reflections. Finally, for the value of Quiet Luxury, I was inspired by the Latin term « luxus », which also refers to the luxurious appearance of nature and to natural prosperity, and I created images that look like the impressions of a night dream».

3

What was the most challenging shot?

«Each photograph is the result of a project that involves many aspects, from my initial thoughts to researching locations, subjects and lighting, so it is always a bit of a challenge, especially when you are working outdoors and are subjected to weather and climate variations. For all these reasons, working on the concept of transparency using water has been both challenging and stimulating».

Alessandro Vai

1

At IEO you are working on research about the role of some particular proteins: how will your study help fight cancer?

«The proteins I am dealing with are called “histones”, which are very important in controlling various cellular processes. It has been seen that these particular proteins also play a considerable role in cancer initiation because the genes they regulate are aberrant, so by studying histones it is possible to achieve a deeper understanding of the molecular mechanisms underlying cancer».

2

When and why did you realize you wanted to pursue a research career in this particular field?

«I realized I wanted to be a researcher in high school, where I had the opportunity to spend a short time in a research laboratory: there I fell in love with the passion that researchers put into their work, so I decided to pursue this path. I still enjoy research, because it allows me to take on new challenges in an attempt to solve questions that are currently unanswered».

3

Thanks to AIRC, 5000 researchers are working to fight cancer this year: what are the new challenges ahead?

«In my opinion, the greatest challenge in research today concerns personalized medicine because it has been seen that patients respond differently to therapies. And today we have access to a lot of information, such as that from DNA sequencing, that can help define tailored treatments for patients, thus improving the effectiveness of therapy».

Summer is a State Of Mind: ic! berlin SS25

Boundless Style: The Energy of Bangkok Meets Berlin

The Spring/Summer 2025 campaign was shot in the vibrant Thai metropolis of Bangkok. The city reflects many of the characteristics of Berlin: contrasting elements coming together, a pulsating energy, and an eclectic mix from which new ideas emerge. Individuality and unconventional thinking are core values both in Bangkok and in ic! berlin’s Berlin workshop, where these principles have been passionately upheld since the brand’s founding. The Spring/Summer 2025 collection celebrates the moment and the courage to be different, encouraging personal style expression and authenticity within an open and inclusive community: the spirit of ic! berlin’s global family.

Lightness and Innovation: The Timeless Design of ic! berlin

This season is an invitation to let go and live with lightness. The Berlin design team has reinterpreted retro shapes, transforming them into ultra-light and minimalist models: cat-eye, oval, pentagonal, and even heptagonal frames. These designs, characterized by innovative technical details, refined lines, and extreme lightness, perfectly adapt to any personal style.

ic! berlin uses only carefully selected materials, such as cold-rolled stainless steel from Germany and cotton-based acetate from Italy. The result is timeless, high-quality designs ready for any lifestyle.

Exclusive Colors: Elegance and Character in Every Shade

The sunglasses and prescription frames of this season stand out with carefully composed PVD colors and deep, rich acetate shades. Each model in the collection features subtle color accents that enhance its elegance and uniqueness. ic! berlin’s in-house design team and specialists have developed an exclusive palette of new shades, including Shiny Aubergine, a custom-made PVD color, and Habanero, a deep red lacquer. Additionally, the collection introduces a new gradient for lenses: Pineapple Gradient Polarized. For those seeking a touch of summer freshness, the range also includes acetate frames in the new Deep Ocean color, a stunning, deep blue.

Alessandro Zoppa

1

You’ve been working in the Eyewear and luxury industry for years: what are the current challenges for designers of this particular accessory?

«The first one is certainly the fact that consumers are becoming more conscious and attentive, which entails, on our part, greater attention to detail and artisanal quality. But not only. Today we need to focus on a circular, rather than linear, dimension in terms of thinking and working. It means that we need to design in a conscious way, paying attention to every aspect of the production cycle: from materials sustainability to environmental impact, from product quality to its duration».

2

The new WEB EYEWEAR collection, one of the projects that you managed personally, has made its debut in the past few weeks: what’s the new line about?

«The collection is the result of a long, three-year research process that started with the brand’s rich history and continued until we reached the essence of its core values. First of all, the concept of “being” rather than “seeming”, then, in addition, the transparency theme, that we interpreted in the three-dimensional temple design. It is not by chance that WEB EYEWEAR is the preferred choice for those who, in life, are more interested in substance than appearance and who know that these are elegant products destined to stand the test of time, the fruit of a painstaking design thinking process. It’s the same thing with apparel: you buy a certain garment because you identify with a certain vision that makes you feel like you belong and that allows you to best express your personality».

3

As a creative, what do you think of the campaign that led to the Framing Light event and the involvement of five photographers to interpret the three values of WEB EYEWEAR?

«It was a beautiful challenge, a truly unprecedented event in the Eyewear industry, and the great audience turnout proved us right: today we need experiences that create a dialogue between a product, its philosophy, and art, going beyond the product itself. In this case, it was photography, but I hope that in the future we can create new connections with philosophers, musicians o even chefs: people who can give the audience a moment of beauty, reflection, and poetry. The values that were conveyed by Framing Light reflect the style of the WEB EYEWEAR collection, which is built on the pillars of elegance and simplicity. It was a “cult” exhibition, meaning a cultural event destined to set new trends, like the debut of a sort of “Fuorisalone” in the world of Eyewear».