Mois : août 2024

The new models of the Mercedes-Benz Collection represent the pinnacle of craftsmanship – an exclusive blend of the sensual design language of Mercedes-Benz and the eyewear brand innovative, screwless premium design. Each model testifies to ic! berlin shared commitment to the highest quality and aesthetic perfection. A must-have for anyone who is drawn to the puristic yet elegant design of ic! berlin as well as the timeless aesthetics of Mercedes-Benz, and ideal for those who want to make a statement.

All four new models are inspired by the design language of Mercedes-Benz vehicles: pure lines, flowing shapes, and premium materials. The color palette is subtle and elegant, with accents from the iconic vehicle colours of Mercedes-Benz. Warm hues like bronze and cooler metallic shades such as pearl dominate the collection. The two prescription glasses are inspired by powerfully flowing contours that mirror the design of Mercedes-Benz vehicles, impressing with their lightness and wearing comfort. The sunglasses combine timeless design with a nod to the seventies, accentuated with sophisticated details.

Transparent or colorful, rounded or squared, the shield design that was so popular in the early 2000s makes a huge comeback this year. Obviously with a revisited shape: a little less wraparound, smaller in size and enriched with new contrasting metal details. An eyewear shape that immediately recalls the world of sports, but this summer the technical and functional aspect has been decontextualized and shield sunglasses are worn everywhere: on the beach, for traveling or for visiting art cities. They’re the latest go-to accessory for a colorful evening beach party.

The Eighties are a “Golden Age” to draw from instinctively at times of economic and climatic uncertainty like the present ones. In eyewear, this trend was interpreted with a remake of the creepy, horror style that is closely associated with the music and film culture of the decade, and with the comeback of the color red in all its shades, but we’re talking about a trend for the upcoming winter season. These months, instead, on the color front we’re seeing the return of purple, lilac and iridescent tones, much loved by the younger generations who – for their eyewear and sneakers alike – choose artificial, metallic, pearled and neon hues. Another trend that borrows from the 2000s, when gold and silver were ever so popular.

Adults continue to prefer more natural hues, like nude, and pay great attention to design and decorative details. But something has changed here too: style is becoming more genderless, for example oval shapes are worn by both men and women. It’s the evolution of a trend that started a few years ago, when young women started wearing their husband’s or boyfriend’s jackets, shirts and denims. Today we’ve gone from apparel to accessories, but the news is that men have also “contaminated” their looks. It’s the new trend. Like trap rappers, with their oval wraparound sunglasses verging on cat-eye that some time ago would have been considered as “women’s” frames but that today everybody loves. Without distinction.