Mois : octobre 2023

Twenty-thousand visitors for 100 laboratories, companies, manufacturers and ateliers located across the country. These are the figures for ApritiModa, an event that, now at its seventh run, was held last weekend, between October 21-22. Created by journalist Cinzia Sasso and sponsored by the Ministry for Business and Made in Italy, the Town of Milan, Fai Fondo per l’Ambiente Italiano and the Altagamma Foundation, Apriti Moda is an event that, since 2017, has offered the audience a sneak peek of the behind-the-scenes of the world of Italian fashion and luxury. A world that is usually reserved to insiders only. Marcolin, for the third year in a row, participated in the initiative by welcoming visitors at its Longarone headquarters.

«Three years ago, when we have been invited to attend ApritiModa, we joined with enthusiasm and today the idea of opening the doors to the public continues to excite us. Glasses are thought to be simple, easy products, but this is not the case» said Sabrina Paulon, Marcolin Group HR Director. «A frame, instead, is the result of a long process that includes 50 to 67 phases, and opening the doors also means transferring the craftsmanship behind a product. Some manufacturing steps have been automated but the savoir faire and experience still matter a lot for us. The human value at Marcolin is crucial». About fifty visitors, including students, curious viewers and enthusiasts, had the chance to step into the Design and Style department, a place that is at the heart of Marcolin’s creativity, where every new frame is conceived from the very beginning; they had the opportunity to personally touch the materials in the lab where prototypes are made and to see firsthand a part of the eyewear manufacturing and finishing process.

Manufacturing steps that, from the design to the final product phase, require 18 to 24 months of work. Combining tradition with innovation is key, without forgetting the indications provided by the designers of the fashion brand whose frame are being created. «Every frame is a unique, one-of-a-kind piece, so nothing is left to chance» concluded Sabrina Paulon. Before hitting the market, every frame manufactured daily at Marcolin must undergo rigorous quality controls and gain official certification. That’s something to remember every time you wear your glasses.

Tod’s pays homage to craftsmanship, to Italian savoir-faire, with a project and an exhibition that are traveling the world and that stem from the collaboration with a fashion photographer of the caliber of Tim Walker. We are talking about The Art of Craftsmanship, A project by Tim Walker: a gallery of photos depicting, with a hint of irony and great imagination, the manufacturing process of Tod’s iconic products.

This project wishes to speak of the evolution of objects through the tools used to manufacture them and the skilled hands that shape and assemble the different materials together, to highlight the fact that the most valuable asset and what really makes a difference in the creation process of objects such as the iconic Di Bag and Gommino is craftsmanship itself.

These are the values on which the collaboration between Marcolin and Tod’s is built, a collaboration that today gives life to a new collection made instantly recognizable by its unique elements, such as the unmistakable leather braid on the temples or the metal chain detail inspired by the exclusive Kate collection. Signature details that don’t go unnoticed, reflecting a contemporary vision of Italian excellence.

To do this, the vision of Tim Walker was crucial, a man who can turn a setting into a dream full of magic, while always staying true to Irving Penn’s famous motto: “I always thought we were selling dreams, not clothes”. On the setting, Walker thus plays with the double meaning of the objects crafted and of the tools used during the key manufacturing phases: leather cutting, sewing, brushing. A celebration of the Italian lifestyle and craftsmanship quality – key values for Tod’s – using an ironic and free-spirited language.

Maintaining a good work-life balance; constantly facing change and challenges on both fronts; establishing positive relationships with colleagues and superiors. These are all regular topics in every worker’s daily life but, over the past few years, they have also become a source of great stress.  Because something has changed. We talked about it a few days ago during the World Mental Health Day: in Italy, just like in the United States and in other European countries, workers have been experiencing a sense of discomfort. Why is that? Because the stress levels are too high.

According to the latest data, 56% of Italians are under stress, an 8% increase versus last year (source: the International Workforce and Wellbeing Mindset Study and the Axa-Ipsos Survey). A pretty significant number if you consider that almost 80% of them think that their general well-being is strongly connected with workplace well-being. On the other hand, 92% of workers, including both men and women, deem it important that companies actively take care of employee psychological well-being. In light of all this, Marcolin decided to embrace the good practices implemented by some international companies and introduced a workplace counseling service for all its employees in Italy.

The service, supported by Odm Consulting (a consulting company specialized in human resources management and enhancement) and in partnership with the Sygmund platform (run by an Institute registered with the National Health Service and supervised by the National Register of Psychologists), is available 24/7 (seven days a week) to all the employees. The counseling service aims to help employees handle personal and work-related problems more effectively, favor self-awareness, promote dialogue and well-being, while of course allowing them to remain anonymous and respecting their privacy. This project is just one of the many initiatives that Marcolin Group has always carried out for its employees, as their well-being and value are considered a top priority. All these projects are part of a vision where welfare, vocational training (thanks to the various Academies operating across the Group) and flexibility are the key assets on which the company’s success is based.

Wearing the right eyewear when exercising outdoors, whether you’re walking, cycling or running, is crucial to your wellbeing and safety. Particularly when running, details such as weight, frame stability, and breadth and sharpness of vision are decisive when it comes to training or competing.

Adidas Sport Eyewear models have been developed specifically to optimise sporting performance. As well as protecting your eyes from the sun and wind, the brand’s latest models, SP0088 and SP0089, feature an adjustable nose piece to ensure the best possible fit and temples with an internal rubber grip to guarantee better stability during physical activity. They also cater for sportsmen and women with eyesight problems who want to be free of contact lenses.

The mechanics of these new models are all inside the frame where, with a simple gesture, the prescription lenses can be inserted and clipped directly onto the nose piece. The result is perfect vision, as confirmed by some of the journalists and athletes who tested them during the latest Adidas Experience, a 20-kilometre run along a scenic route in the Dolomites. “Stable and bounce-free, lightweight and practical: the lenses are easy to attach and remove,” comments British journalist and storyteller Matt Kollat.

“What strikes you about these glasses is the wide, 180-degree vision and the excellent ventilation: the lenses don’t fog up, you don’t have to take them off because you’re sweating,” adds German photographer and outdoor blogger Björn Ahrndt, who wears contact lenses for sports. Test passed, then. The same goes for photochromic lenses, which help you cope with changing weather conditions and see well when switching from total shade to sunlight. Another requirement for anyone wanting to enjoy outdoor sports all year round, whatever the season.