ic! berlin and Mercedes-AMG

Two young engineers, Hans-Werner Aufrecht and Erhard Melcher, and a little town, Grossaspach, located in the heart of Baden-Württemberg. These are the names that make up the acronym AMG, the performance and sports car brand of the iconic firm Mercedes-Benz. A story of hard work, passion, and success. The new ic! berlin eyewear collection was conceived with the values of AMG in mind – great attention to detail and a passion for high technology: four new frames designed and produced by the German brand, which was able to combine, once again, design and material research with skillful craftsmanship.

The collaboration between Mercedes-AMG and ic! berlin has brought together, since 2020, two globally recognized but very different German brands: a performance luxury brand like Mercedes-AMG and a brand that dominates the alternative scene in Berlin like ic! berlin. It could have been a bet, but it was a success: the great attention to design, artistic research, and high craftsmanship that the two brands have in common laid the foundations for three successful collections.

For spring 2024, ic! berlin and Mercedes-AMG Eyewear introduce four unisex designs, including both sunglasses and optical frames and featuring a very strong personality. The merit goes to the unique volumes, colorful details, and accurate selection of materials – from graphite to acetate, laminated steel and titanium.