Born in Oasi Zegna

Oasi Zegna is a natural reserve that covers an area of 100 km² in the Biella Alps, in Piedmont, Northern Italy. At the beginning of the last century, Ermenegildo Zegna undertook a vast reforestation program in the mountainous area surrounding his wool mill and, for the first time, connected the two sides of the mountain through the construction of the 232 Road. The reforestation and local community development project that gave rise to Oasi Zegna now boasts over 500,000 trees and promotes cohesion and harmony between humans, industry and nature.

The founder’s vision has been nurtured by successive generations, who continue to preserve Oasi Zegna as a unique model of social and environmental awareness. The 232 Road, symbolises the union between the past and the future, is now the distinctive Brand Mark of every Zegna garment, paying tribute to the values and ideas that have guided the brand. Ermenegildo Zegna transformed ideas into a commitment to producing the world’s finest fabrics – creating a forest, road and communities in the process. The Founder always prioritised quality over quantity with this approach present across the brand’s ready-to-wear and runway collections.

The brand’s enduring dedication to craftsmanship is strikingly evident in the ZEGNA Eyewear collection, which draws from the brand’s origins in Oasi Zegna. The collection—which features styles like Aurora, meaning ‘sunrise’ and Orizzonte, meaning ‘horizon’—is inspired by the panoramic Alpine views afforded by the brand’s unique natural territory.

Rendered in a carefully curation of lightweight metals and glossy acetates, ZEGNA Eyewear is at once timeless and contemporary, making the selection of sunglasses and opticals ideal for everyday wear. Featuring a variety of stylish silhouettes, the collection is designed to perfectly complement ZEGNA’s luxurious wardrobe offering, which is crafted from sophisticated materials including Oasi Cashmere and Oasi Lino.

ZEGNA is set to launch their new ‘Born in Oasi Zegna’ Book at this year’s edition of Milan Design Week. Told over the course of four beautifully printed chapters, Born in Oasi Zegna is a striking homage to the pioneering Founder of the world’s leading luxury menswear brand.