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In conversation with CAMILLA FERRARI

Boundless visions

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of

Camilla Ferrari

Starring in the Framing Light project, where five contemporary Italian photographers were called to interpret WEB EYEWEAR’s values, young photographer Camilla Ferrari - who mixes photos, videos and slow-motion footage in her reportages - talks about her work and vision.

di Newsroom

1

Is it possible to effectively communicate products without ever showing them, just by interpreting the brand’s values, as it was required in WEB EYEWEAR’s Framing Light project?

«It is certainly the most interesting way to do it and, in this case, it allowed me to stay true to my narrative style, which has always been particularly attentive to the emotional connections between an object and a person, so as to capture the nuances of emotion. My work can be described as somewhere between contemplative and narrative, a research conducted at the intersection of observation and instinct».

2

What inspired you in interpreting concepts such as transparency, gusto and quiet luxury?

«I titled this work “postcards from a dream” because I tried to approach these concepts by both working on the literal meaning and tone of the words. I started from the value of gusto, interpreted as a summer journey across the Mediterranean, trying to convey its poetic implications and small gestures that would have been lost if they hadn’t been captured on film. For transparency, I played on the idea of «seeing through», meaning through water, glass, or reflections. Finally, for the value of Quiet Luxury, I was inspired by the Latin term «luxus», which also refers to the luxurious appearance of nature and to natural prosperity, and I created images that look like the impressions of a night dream».

3

What was the most challenging shot?

«Each photograph is the result of a project that involves many aspects, from my initial thoughts to researching locations, subjects and lighting, so it is always a bit of a challenge, especially when you are working outdoors and are subjected to weather and climate variations. For all these reasons, working on the concept of transparency using water has been both challenging and stimulating».