Autor: Newsroom

You can say that the need to shield the eyes from the sunlight is as old as humanity itself: bone or walrus ivory masks crafted by the Inuit people in prehistoric times with thin slits to protect the eyes from the sun reflected off ice are a testament to this need. And so are the emerald lenses Roman Emperor Nero was said to have worn when watching endless gladiator fights.  For the first real pair of sunnies, though, we have to wait until the 1700s and the creations of the glassmakers from Murano (where prescription lenses had already been invented): “Goldoni” or “gondola glasses” were elegant glasses with green lenses and side bands used to protect the eyes of the ladies from the air, wind and splashes of water during gondola rides.

The golden age of sunglasses is undoubtedly the Twentieth Century.  It all started in the 1920s, when US Army Air Corps Lieutenant John Macready – who had returned from a balloon flight complaining that the sun had permanently damaged his eyes – commissioned an American company to design sunglasses for air force pilots. The first “aviator” designs were born: they soon enjoyed such great success that, in the 1930s, they were no longer produced only for the armed forces, they were donned by the public at large; it’s the beginning of the history of a useful accessory that turned into a glamorous fashion icon. They say, in fact, that since the 1930s, sunglasses became so popular that they replaced what hats had represented until then: a must-have fashion accessory.

But the greatest contribution came from eccentric figures, such as Peggy Guggenheim (with her celebrated golden frame recalling the shape of butterfly wings), and Hollywood celebrities.  Like Audrey Hepburn who, in Breakfast at Tiffany’s, turned the Manhattan frame into an icon of style, while Stanley Kubrick – also thanks to the shots of the great fashion photographer Bert Stern – added a mischievous and seductive allure to the heart-shaped sunglasses donned by his Lolita.  But what about men?  Sunglasses have been a men’s wardrobe staple since 1953, like the design worn in 1980 by John Belushi and Dan Aykroyd in The Blues Brothers.  The 1990s, instead, marked a turning point in style with the minimalist version worn by Keanu Reeves in Matrix: but, at this point, sunglasses had already taken on a new significance.

You can’t always get what you want … But, if you try sometimes, well, you just might find – you get what you need. Even Mick Jagger had to admit in the song back in 1964 that you can’t always have what you want. But in this case, you absolutely can. The Rolling Stones and the leading eyewear brand ic! berlin have collaborated to make a dream come true for all fans of the rock legends. The limited Collector’s Edition captures the unmistakable rock ‘n’ roll spirit of the icons uniquely combining it with the innovative design approach of the eyewear brand. Four stunning sunglasses models have been designed to reflect the beloved style of the Stones over generations, giving wearers an effortlessly cool look.

I can’t get no… The model “Satisfaction RS.” With the aviator style, an impressive homage to the music era of the 60s has been crafted.

Pleased to meet you … The model “Sympathy RS.” is inspired by the dark temptation and the blatant allure of the song.

She comes in colours everywhere … The model “Rainbow RS.” celebrates the vivid essence of the lyrics with its multi-colored lens. The shield frame captures the psychedelic rock style of the melody.

But it’s alright, I’m Jumpin’ Jack … The model “Flash RS.” symbolizes the dynamic riffs and explosive character of the unforgettable «Jumpin’ Jack Flash.»

Each model features the iconic Rolling Stones logo engraved on the temples. The colors black and gun metal dominate the collection, accentuated by special lenses and the iconic Red Lips on the temples – a nod to the band’s famous red logo. With a Collector’s Box that appropriately celebrates the collaboration, this limited edition is a collection for connoisseurs and lovers of true rock ‘n’ roll. The Rolling Stones x ic! berlin Collector’s Edition is more than just a tribute to one of the world’s most legendary bands. It is a daily wearable statement for those who want to see and experience the world with the same passion as the music icons.

The 2024 edition of FuoriConcorso, the prestigious event at the end of May dedicated to the automotive culture, was dedicated to the British Automotive Panorama. Created in 2019 by Guglielmo Miani, president of Larusmiani, this is one of the events most long-awaited by collectors and motorsport enthusiasts from all over Europe, attracted by the exhibitions in the gardens of three historic residences overlooking Lake Como: the age-old Villa Grumello, the neoclassical Villa Olmo and the nineteenth-century Villa Sucota. Now in its sixth edition, it is confirmed as the first and most important of the FuoriConcorso series of events, a format that during the year brings car enthusiasts together in some of the most exclusive locations with rallies and car exhibitions, from the Emerald Coast to Palm Springs.

One of the main partners of this edition is ic!berlin, the innovative eyewear brand born in Berlin. Starting this year it is in the portfolio of Marcolin, which presented its latest capsule collection at Villa Grumello. Created in collaboration with Mercedes-Benz and AMG, the collection is closely linked to the automotive world and is characterized by a common passion for craftsmanship and technological excellence. To stay on topic, in its dedicated space ic!berlin also offered visitors the opportunity to test a futuristic virtual driving simulator.

This year as well FuoriConcorso was an opportunity for visitors to immerse themselves in the history, excellence and creativity of the international automotive industry, starting with the models that have made the history of British luxury cars. Alongside the wonderful vintage models, it also allowed visitors to have a look around prototypes and products that look to the future. For cars, for accessories and also for eyewear.

Dunamis is the word that best expresses the Greek concept of strength associated with movement, power and individual ability, perfect values to indicate the new adidas Sport Eyewear model produced by Marcolin. The result of thorough research on materials to meet the needs of those who do outdoor sports, Dunamis is the right adventure companion for athletes who need to protect their eyes with a model having a light and perfectly stable frame, with lenses that can guarantee broad and precise vision in all weather conditions.

Created using a Marcolin mold, Dunamis is the product of scrupulous research and production techniques aimed at extreme performance. The result is a unique sports eyewear model boasting incredible lightness and a perfectly aerodynamic line. Two decisive aspects when being outdoors.

The result? A model with an enveloping line, with scratchproof, dustproof, and hydro-oleophobic treated lenses, featuring the inevitable and iconic adidas Performance logo. The temples, the result of a new slim and aerodynamic design, greatly increase the comfort and fit of the eyewear during use. Dunamis is the eyewear model that perfectly meets the three basic needs of those who regularly do outdoor sports: shield the eyes from UVA and UVB rays, protect them from trauma or falls and be able to rely on a good breadth of the field of vision.