Autor: Newsroom

The Spring/Summer 2025 campaign was shot in the vibrant Thai metropolis of Bangkok. The city reflects many of the characteristics of Berlin: contrasting elements coming together, a pulsating energy, and an eclectic mix from which new ideas emerge. Individuality and unconventional thinking are core values both in Bangkok and in ic! berlin’s Berlin workshop, where these principles have been passionately upheld since the brand’s founding. The Spring/Summer 2025 collection celebrates the moment and the courage to be different, encouraging personal style expression and authenticity within an open and inclusive community: the spirit of ic! berlin’s global family.

This season is an invitation to let go and live with lightness. The Berlin design team has reinterpreted retro shapes, transforming them into ultra-light and minimalist models: cat-eye, oval, pentagonal, and even heptagonal frames. These designs, characterized by innovative technical details, refined lines, and extreme lightness, perfectly adapt to any personal style.

ic! berlin uses only carefully selected materials, such as cold-rolled stainless steel from Germany and cotton-based acetate from Italy. The result is timeless, high-quality designs ready for any lifestyle.

The sunglasses and prescription frames of this season stand out with carefully composed PVD colors and deep, rich acetate shades. Each model in the collection features subtle color accents that enhance its elegance and uniqueness. ic! berlin’s in-house design team and specialists have developed an exclusive palette of new shades, including Shiny Aubergine, a custom-made PVD color, and Habanero, a deep red lacquer. Additionally, the collection introduces a new gradient for lenses: Pineapple Gradient Polarized. For those seeking a touch of summer freshness, the range also includes acetate frames in the new Deep Ocean color, a stunning, deep blue.

First in Lörrach, then in Ludwigsburg – charming towns in Baden-Württemberg – and finally in Cologne: these are the key locations that have marked Marcolin’s progression in Germany. It all started in 1985, exactly 40 years ago, with a small office and a handful of young employees. In 2017, the company arrived in the heart of the economic, historical and cultural capital of the Rhineland as Marcolin Deutschland GmbH, establishing itself as a thriving organization with strong local ties. Today, it boasts more than 50 employees, many of whom have been with the company for over 25 years, led by North EMEA manager Stephan Hinkerode.

The 40th anniversary is a milestone and an opportunity not only to look back on memories, but also to highlight the key role the German office has played in Marcolin’s expansion across the EMEA region. This success has gone hand in hand with strengthening ties to three iconic German sportswear and luxury brands in the Longarone Group’s portfolio: adidas (with its Sport and Originals lines), MCM, and more recently, the house brand ic! berlin.

The testimonies of Marcolin Deutschland employees confirm the success of a project that began in the 1980s and has stayed true to its vision of being an innovative, international and ever-evolving company, supporting the continuous growth of its employees. This is echoed by Lydia Müller and Manuela Becker, both sales managers at Marcolin since 1999, and by Frank Riethmüller, who joined eighteen years ago to manage budgets and collections and is now a sales analyst and planner. “At Marcolin, we’ve learned a lot and had the freedom to expand our skills. It’s a pleasure to be part of this team and this great Group.”

First in Lörrach, then in Ludwigsburg – charming towns in Baden-Württemberg – and finally in Cologne: these are the key locations that have marked Marcolin’s progression in Germany. It all started in 1985, exactly 40 years ago, with a small office and a handful of young employees. In 2017, the company arrived in the heart of the economic, historical and cultural capital of the Rhineland as Marcolin Deutschland GmbH, establishing itself as a thriving organization with strong local ties. Today, it boasts more than 50 employees, many of whom have been with the company for over 25 years, led by North EMEA manager Stephan Hinkerode.

The 40th anniversary is a milestone and an opportunity not only to look back on memories, but also to highlight the key role the German office has played in Marcolin’s expansion across the EMEA region. This success has gone hand in hand with strengthening ties to three iconic German sportswear and luxury brands in the Longarone Group’s portfolio: adidas (with its Sport and Originals lines), MCM, and more recently, the house brand ic! berlin.

The testimonies of Marcolin Deutschland employees confirm the success of a project that began in the 1980s and has stayed true to its vision of being an innovative, international and ever-evolving company, supporting the continuous growth of its employees. This is echoed by Lydia Müller and Manuela Becker, both sales managers at Marcolin since 1999, and by Frank Riethmüller, who joined eight years ago to manage budgets and collections and is now a sales analyst and planner. “At Marcolin, we’ve learned a lot and had the freedom to expand our skills. It’s a pleasure to be part of this team and this great Group.”

A mix of Gaia Bonanomi’s impressions poised between nature, light and silhouettes, Camilla Ferrari’s poetic interplay of shades and colors, the enigmatic power of Stefano Guindani’s images, Giulia Mantovani’s clean and cinema-inspired aesthetic and Nicolò Parsenziani’s ironic urban style. Five photographers, five different perspectives in terms of age, experience and education, brought together for the «one shot event» Framing Light: Exploring the Essence of Vision through Italian Photography. The exhibition will open its doors to the public only on February 8, from 1 p.m. to 10 p.m., at the Salone dei Tessuti, a prestigious location dating back to the 1920s and located in Via San Gregorio in Milan.

An event that was strongly promoted by Marcolin to recount the three values of the WEB EYEWEAR collection, the Group’s house brand: style, transparency and quiet luxury, through the shots of five professional photographers. And an exhibition that showcases the fruits of a little challenge: being able to recount the essence of a brand without ever showing its products, going beyond the traditional concept of eyewear marketing. The five photographers involved, crossing the boundary of advertising photography, evoke emotions and tell poetic and «open» stories for visitors to make their own and interpret.

The exhibition follows a contemporary and flexible vision that, on the evening of February 7, will be displayed through a talk during a private event organized by Marcolin. At the event, the five photographers in the exhibition will discuss with Marcolin Group Creative Director Lara Marogna and the Advertising Writer Paolo Iabichino, moderated by fashion designer & consultant Andrea Batilla. The perfect opportunity to discover new perspectives, trends and tips related to the world of eyewear, starting from three words. The brand’s core values.

Zermatt, Cortina and Gstaad: these are the three iconic winter tourist destinations nestled in the heart of the Alps, between Italy and Switzerland, chosen by GUESS for its 2024 GUESS Winter Project, the event that, for the second year in a row, takes the brand to the most scenic alpine locations. The Project includes pop-up stores, Instagrammable places (such as GUESS’ giant swing) and the Winter Ski Capsule collection featuring the brand’s apparel and irresistible eyewear by Marcolin.

After the exclusive beach clubs this summer, now GUESS reaches higher altitudes, taking its unmistakable glamorous touch to the ski slopes and lifts. The brand accomplished an impressive feat, organizing a ground-breaking fashion show at an altitude of 3000 meters, at Glacier 3000, the most renowned alpine destination in Switzerland, with 20 models strutting down the legendary Peak Walk, a suspension bridge linking two peaks and offering a 360° view of snow-capped summits above 4000 meters: Eiger, Jungfrau, Matterhorn and Mont Blanc.

But the list of events organized by GUESS for the season doesn’t end here. It includes a collaboration with the Iglu-Dorf Village, a romantic hotel made of snow that every year is reinvented by artists and designers with the new «In the Heart of Ice» igloo. A magic place where visitors can enjoy a hyper-immersive exhibition enriched by nostalgic elements on the mountain theme as well as GUESS Fashion and Home items. But that’s not all: after the great success enjoyed last year in Cortina, the brand opened two winter pop-up stores in the heart of Gstaad; one of them is located inside the five-star Le Grand Bellevue hotel, a go-to location for the habitués of this sought-after destination at 1050 meters above sea level.