In conversation with ALESSANDRO ZOPPA
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Alessandro Zoppa
Let’s meet Alessandro Zoppa, Marcolin creative designer who worked on the latest WEB EYEWEAR collection, which made its debut at MIDO in February and starred in the Framing Light exhibition organized by Marcolin at Salone dei Tessuti.
You’ve been working in the Eyewear and luxury industry for years: what are the current challenges for designers of this particular accessory?
«The first one is certainly the fact that consumers are becoming more conscious and attentive, which entails, on our part, greater attention to detail and artisanal quality. But not only. Today we need to focus on a circular, rather than linear, dimension in terms of thinking and working. It means that we need to design in a conscious way, paying attention to every aspect of the production cycle: from materials sustainability to environmental impact, from product quality to its duration».
The new WEB EYEWEAR collection, one of the projects that you managed personally, has made its debut in the past few weeks: what’s the new line about?
«The collection is the result of a long, three-year research process that started with the brand’s rich history and continued until we reached the essence of its core values. First of all, the concept of “being” rather than “seeming”, then, in addition, the transparency theme, that we interpreted in the three-dimensional temple design. It is not by chance that WEB EYEWEAR is the preferred choice for those who, in life, are more interested in substance than appearance and who know that these are elegant products destined to stand the test of time, the fruit of a painstaking design thinking process. It’s the same thing with apparel: you buy a certain garment because you identify with a certain vision that makes you feel like you belong and that allows you to best express your personality».
As a creative, what do you think of the campaign that led to the Framing Light event and the involvement of five photographers to interpret the three values of WEB EYEWEAR?
«It was a beautiful challenge, a truly unprecedented event in the Eyewear industry, and the great audience turnout proved us right: today we need experiences that create a dialogue between a product, its philosophy, and art, going beyond the product itself. In this case, it was photography, but I hope that in the future we can create new connections with philosophers, musicians o even chefs: people who can give the audience a moment of beauty, reflection, and poetry. The values that were conveyed by Framing Light reflect the style of the WEB EYEWEAR collection, which is built on the pillars of elegance and simplicity. It was a “cult” exhibition, meaning a cultural event destined to set new trends, like the debut of a sort of “Fuorisalone” in the world of Eyewear».
