Mes: julio 2024

In an area of ​​the world extremely interested in eyewear and Made in Italy excellence, where a large part of exports are concentrated, Marcolin has strategically chosen to be geographically close to customers by organizing various events. Singapore, Shanghai and Sydney: three locations were chosen by Marcolin to meet customers and collaborators in the Apac area during the 2024 edition of the Summer Buying Days. An opportunity welcomed with enthusiasm to evaluate the new collections and discuss the opportunities offered by the acquisition of new brands. The second appointment was reserved for China and North Asia: in the province of Hainan, the Shenzhou Peninsula Grand Hyatt hotel welcomes 47 guests. The four-day event, representing 19 companies from China, Japan and Taiwan, was the first ever held in APAC outside of the Marcolin showroom. In Singapore and Sydney, however, Marcolin customers enjoyed a welcome in showrooms set up for the occasion with the latest in the field of visual merchandising for TOM FORD, ic! berlin, MCM and Christian Louboutin. A large, lively and rapidly growing market which, according to the latest Anfao data, saw an increase in requests for frames (+24.6%) and sunglasses (+38.1%) in 2023 compared to the previous year and which its continued double-digit growth will also be confirmed in 2024.

It is therefore not surprising that Marcolin, already present in more than 125 countries around the world and with four design and development teams located between Italy, the United States and Asia, over the years has created and grown a network of branches in Asia able to work synergistically to satisfy the global expectations of brands and meet the demands of young, curious and increasingly aware and demanding customers. Consolidating its presence in this territory thanks to tailor-made services and a portfolio of world-famous brands.

During the Summer Buying Days, customers, between presentations and convivial moments, also had the opportunity to take stock of their experience with Marcolin. And, once again, the ability of the Longarone company to combine skills of competence, creativity and professionalism with a special attention to human relations was highlighted. With a professional response focused on the local market. What has met general favor, then, is the vision, the ability to innovate and creatively promote products of the highest quality. All aspects which, in this part of the world, strengthen customer confidence and contribute to making very positive forecasts for 2025 too.

Three days under the California sun and palm trees, set against the welcoming backdrop of the Ritz-Carlton Bacara in Santa Barbara, a luxury resort offering a breathtaking view of the Pacific, a private beach, a gym and an immense spa to indulge in relaxation. This is the scenario where Marcolin greeted its US customers and partners for the yearly Summer Buying Days. The perfect opportunity to strengthen new and well-established relationships in an informal and pleasant atmosphere. But also, to introduce the hottest new entries in the company’s portfolio and the latest news for the next season.

The Buying Days were not all about meetings and presentations, but also about sports and wellness, thanks to the many options offered by the sponsors, starting from a morning yoga session, rigorously held outdoors in front of the Ocean. Some chose Timberland’s unique eco-hike to a scenic spot overlooking the Santa Barbara hills, others TOM FORD Eyewear’s catamaran charter, for a truly unforgettable experience, while the sportiest ones opted for a spin class at dawn together with adidas. Then, a relaxing aperitif by the swimming pool with Guess and, on the last day, a wine tasting event organized by Max Mara.

Like every year, the Summer Buying Days were also an opportunity to find out what our partners and customers think about Marcolin’s quality and style. Many opinions were collected: most people had very positive opinions on Marcolin’s customer service, since it leads customers by the hand – from the very beginning to the end of the process – providing them with any information they may need. A value that is perceived as an integral part of the relationship with the Group. That’s why the Summer Buying Days also confirmed our attentive and respectful attitude towards our customers, who need to experience all the brands’ new products and trends firsthand but also to feel part of a relationship that’s more than just business. And that, moving into the future, will continue to encompass great skills, devotion, attention to detail and support.