MCM Eyewear Collection

MCM

MODERN CREATION MÜNCHEN

Founded in Germany in 1976 as an alternative to traditional luxury, MCM was the “enfant terrible” that created the ultimate accessories and lifestyle goods for the innovative and unapologetically luxurious lifestyle of the 1970s Munich scene. Today MCM continues to harness its heritage of sophisticated rebellion to pioneer new expressions of luxury for a new generation of independently minded consumers. Under the visionary leadership of Sung-joo Kim, who acquired the brand in 2005, MCM is surging forward with unique vision, new iconic designs and ideas (boundary-breaking approach to innovation).  MCM is currently distributed in 584 stores in 43 countries including Munich, Berlin, Zurich, London, Paris, New York, LA, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East, and other major luxury destination cities around the world.

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Germany luxury house MCM presents its Autumn/Winter 2024 Eyewear collection in partnership with the global eyewear leading player Marcolin. The AW24 collection is only the second for MCM following the successful eyewear debut in SS24. After the prelaunch last April, available exclusively in MCM boutiques, as of October 2024, both MCM eyewear collections will also be available through Marcolin distribution. Eclectic and inclusive, the collection continues the brands impressive fusion of heritage craftsmanship and futuristic innovation, with legend Matt Dillon starring in the campaign.

German luxury brand MCM presents its new Spring/Summer 2025 eyewear collection. The beautiful, architectural collection marks a new chapter for the brand constantly and boldly building its story – blending luxury, innovation, and an engineering heritage. Bauhaus and zeitgeist, a sophisticated rebellion:The comprehensive collection develops the concept of smart luxury, elaborating and combining the functionality and practicality stylistically inherited from the Bauhaus Movement with a creative attitude able to serve the culture and spirit of the time. Guided by Zeitgeist and inspired by the design and technical heritage of MCM luggage, the SS25 collection of MCM Eyewear expresses refined elegance and a dynamic sophistication that gives luxury a trendy appeal and contemporary charm. MCM is inspired by the now and the next – appealing to a generation of digital nomads and optimistic people intent on going their own way. Travel, freedom, and technology:Detail, structure and nuance play the leading roles in this new collection. The new sunglasses and optical frames have inherited elements of MCM's prestigious legacy in the luggage sector, incorporating their design and shapes to give the lines more intensity and harmony. The MCM audience sees life as a journey and they are determined to live their most authentic, smart, and aesthetic lives. The collection also features the Laurel logo that defines the young, inclusive and charismatic spirit of the brand through frames, with a sophisticated design and unmistakable personality. Diamond-shaped inserts recall the Bavarian flag and are also reproduced in the iconic Visetos pattern. And of course there are frames in the rich Cognac shade found throughout the history of the brand.MCM eyewear immediately conveys the spirit of the times through the comfort and freedom of a collection that is accessible and functional, young and technological, and luxurious and seductive. The perfect expression of the richness and attitude of the times – universally flattering and wearable for every age and gender.