Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship.Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,378 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.
Read more Read lessIn September 2020, Max Mara Fashion Group signed a licensing agreement with Marcolin Group for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses.Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form and color.The first eyewear collection created by Marcolin Group was unveiled and worn at the SS2021 Max Mara fashion show.Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.
The new Max Mara eyewear collection enhances the essence of individuality, celebrating every woman's ability to leave a unique and unmistakable mark. The models are born from the meeting and intersection of the worlds and personalities of Eileen Gray and Lee Miller.The artist Lee Miller translates her audacity and avant-garde vision into the refined geometries and facets of the glasses, creating new accents of light on both the sunglass and optical models.The architectural cut of Eileen Gray's creations is expressed through clean and essential shapes. Her iconic tubular structures become an element of interference in the frame design, constructing the hinges of the models in acetate and embellishing the temples with a golden profile that separates the spoilers from the front.The Maxim signifier remains a structural protagonist in the thin and delicate metal profiles and the unmistakable golden bar insert that elegantly highlights the most daring and charismatic silhouettes of the collection.The faceted profiles and worked angles of the new frames give the surfaces a refined and precious appearance, making each pair of glasses a symbol of style, which Max Mara interprets as a work of art to wear.
Art and design for a collection capable of reinterperting the canons of aesthetics
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