Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season. The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play.
Read more Read lessThe MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures.
The new MAX&Co. eyewear collection crosses the twentieth century of fashion, inspired by the flamboyant and glamorous look of iconic creations that anticipated and determined the design of the 1940s while simultaneously drawing from the minimalist trends of the 1990s. Inspiration and stylistic research are translated into new and sophisticated cat-eye silhouettes refreshed by temples with surprising dynamic shapes and characterized by original details on the frame fronts.Surfaces, volumes and materials are combined harmoniously or through contrasts, highlighted by an unexpected use of colors, streaks, and transparencies. The careful design and construction reveal the character and emphasize the details of the eyewear, consistent with the style of the brand's clothing and accessories. Sunglasses and optical frames convey a contemporary, versatile and charismatic personality embellished by the luster of small studs and logos that express unmistakable charm and define the young, cool trend of the MAX&Co. eyewear collection.
The style of a brand that speaks of a young and modern charm
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