Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season. The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play.
Read more Read lessThe MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures.
The new MAX&Co. Eyewear Spring/Summer 2025 collection blends quality and innovation. The sunglasses and optical models stand out for their eclectic style, combining elegance and distinctive details. The attention to design and the latest trends is reflected in every frame, created to express the brand's vibrant personality.The MAX&Co. “Tee” logo, named after the Logo Tee – one of the brand’s iconic pieces – becomes a stylistic element that defines the identity of the Spring/Summer 2025 collection. Placed on the hinges, the logo transforms into a structural detail that combines aesthetics and functionality. When featured as a graphic jewel on metal and acetate frames, it adds a touch of elegance, while when laser-engraved, it provides a bold signature to the frames.The attention to materials and craftsmanship is a fundamental aspect of the collection. Acetates are chosen for their lightness and quality, offering frames that are both comfortable and stylish. Metal frames, enhanced with stylistic details, underline the brand's know-how. Every choice reflects in-depth research aimed at combining aesthetics with functionality to ensure trendy glasses that are also highly practical and easy to wear.The Spring/Summer 2025 collection expresses a bold vision of color, with tone pairings that create a true visual language. The color palette is broad, including unexpected hues like denim blue, intense colors like the signature MAX&Co. red for those who desire a touch of exuberance, and neutral tones reflecting understated elegance. Colored stripes on "shape’n shape" frames add a note of originality, inspired by artistic collaborations that influence and enrich the brand's aesthetic vision.
The style of a brand that speaks of a young and modern charm
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