GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.
GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The pilot sunglasses continue to be a highlight each season and are the perfect classic style for both men and women.
The new GUESS eyewear collection perfectly balances modern style and tradition. Each style was created to express the brand's dynamic and glamorous essence while maintaining its distinctive features.Elegance and exclusive details come together in the new sunglasses and eyeglasses collections, alternating timeless silhouettes with contemporary shapes enhanced by unique aesthetic elements. The distinctive glitter effect on GUESS frames is an essential feature that returns to add a captivating, glamorous touch.The timeless G logo continues to define the identity of the collections, while the 4G logo is redesigned with small crystals decorating the temples with sophistication.The seductive Guess 4G Peony logo, which adorns the frames with a new enameled metal design, seamlessly blending elegance and femininity.The Roman G logo continues to dominate men's styles that combine forward-thinking design and timeless charm, while the women's frames are once again enriched with pearly effects, precious crystals and animal print motifs.The collection offers classic colors and new pastel shades to enhance the personality and style of their wearers. Guess Originals frames were designed to express the essence of Gen Z, combining the brand’s timeless style with a fresh, contemporary attitude and vibrant look to create a truly unique eyewear experience. The new Guess Teen collection is inspired by adult silhouettes with smaller dimensions. Classic metal and acetate frames are enhanced with vibrant pops of color, for both optical styles and sunglasses. The new optical frames and sunglasses in the Kids Collection are characterized by an explosion of lively colors and extravagant designs, including fascinating patterns inspired by butterflies, hearts and animal prints.
Dynamic soul and trendy silhouettes for an unmistakable collection
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