GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim.
One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. This was the beginning of a long success story.
The Marciano’s vision moved the brand into new frontiers. GUESS became a symbol of a young, sexy, and adventurous lifestyle.
Throughout the decades, GUESS invited people to dream with its iconic and timeless advertising campaigns. Today, GUESS is a global lifestyle brand that offers a full range of apparel and accessories and caters to the youthful, glamorous, and sexy consumer.
GUESS has been part of Marcolin’s brand portfolio since 2013. The optical frames and sunglasses are contemporary styles that are dressed with on trend applications. The collection embodies the core values of the brand, with fashion forward silhouettes and daring combinations. Classic GUESS shapes are updated with a modern twist using bold colours and reflective mirrored shades to provide head turning styles to wear all season long. The pilot sunglasses continue to be a highlight each season and are the perfect classic style for both men and women.
The new line of GUESS sunglasses and prescription frames debuts with a mix of modernity and traditional style. Animal prints remain a hallmark of the brand. A new crocodile texture characterizes the fronts of injected plastic and acetate sunglasses and optical styles and is transformed into a laser-engraved pattern on metal frames, adding color and detail to temples and tips. Another novelty is the evolution of the metal chain that characterizes GUESS accessories. The chains with a refined, sophisticated design form the front part of the temples, alternating links with smooth surfaces and ones that are engraved with a particular knurled texture. Link sizes vary depending on the frame design. Small round stones are inserted on the fronts or are embedded on temples to enhance the femininity and luxuriousness of the new styles. Brand logos appear in different shapes and styles, underlining the dynamic character of GUESS. They are embossed and enameled on slim temples, made of fine metal embellishing chunky versions, or are engraved on the new chains or small metal plates adorning eyewear for men. The frames feature geometric cuts and angles, easy-to-wear shapes and silhouettes defined by distinctive details and clean lines, and a skillful use of color that adds character to an eyewear collection presenting balanced looks with timeless elegance.
Dynamic soul and trendy silhouettes for an unmistakable collection
GU00153_57F
GU00160_01B
GU00167_09F
GU00170_20W
GU50174_001
GU50188_098
GU50205-D_020
GU50206-D_052