MCM Eyewear Collection

MCM

MODERN CREATION MÜNCHEN

Founded in Germany in 1976 as an alternative to traditional luxury, MCM was the “enfant terrible” that created the ultimate accessories and lifestyle goods for the innovative and unapologetically luxurious lifestyle of the 1970s Munich scene. Today MCM continues to harness its heritage of sophisticated rebellion to pioneer new expressions of luxury for a new generation of independently minded consumers. Under the visionary leadership of Sung-joo Kim, who acquired the brand in 2005, MCM is surging forward with unique vision, new iconic designs and ideas (boundary-breaking approach to innovation).  MCM is currently distributed in 584 stores in 43 countries including Munich, Berlin, Zurich, London, Paris, New York, LA, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East, and other major luxury destination cities around the world.

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Germany luxury house MCM presents its Autumn/Winter 2024 Eyewear collection in partnership with the global eyewear leading player Marcolin. The AW24 collection is only the second for MCM following the successful eyewear debut in SS24. After the prelaunch last April, available exclusively in MCM boutiques, as of October 2024, both MCM eyewear collections will also be available through Marcolin distribution. Eclectic and inclusive, the collection continues the brands impressive fusion of heritage craftsmanship and futuristic innovation, with legend Matt Dillon starring in the campaign.

Designed for forward-thinking, ambitious individuals of all ages and genders, MCM's AW24 Eyewear collection embodies versatility at its core. MCM has been telling its boundary-breaking story of innovation this year through their journey from “Munich to Mars”, where the codes evolve and transcend to new frontiers. The eyewear collections are no exception, representing the Zeitgeist of the collection: a frame that inherits the curves of the iconic Laurel logo and the bold, young spirit of the brand, updating them with a refined design and undeniable charisma.Iconic elements from the brand's prestigious heritage in the luggage sector, become details that underline the elegance and constructive rigor of the frames. Metal pins and angular inserts, next to the reinterpretation of the distinctive logos of the brand, give these luxury frames a touch of spirit and lightness typical for the brand. Simple shapes inspired by Bauhaus are transported to a fresh sophisticated, modern aesthetic. MCM Eyewear further redefines the theme of travel and digital nomad living that the brand is known for.Designed and built around the unconventional spirit, fluid personality, and dynamic attitude of a community of digital nomads, the collection's styles travel through space and time. MCM Eyewear is gender-neutral, with each sophisticated frame amplifying a new sense of glamour and smart luxury. The collection features both sun and optical frames, the latter of which will be available exclusively at specialized Marcolin retailers.