GCDS, aka “God Can’t Destroy Streetwear,” is a made-in-Italy fashion brand founded in 2015 by brothers Giuliano and Giordano Calza. Since its founding Giuliano has always been the creative and stylistic force behind the brand, with Giordano acting as the company’s CEO. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collections, all of which have garnered the support of the world’s most influential tastemakers.Today GCDS is sold in more than 400 stores worldwide, with mono-brand stores in London, Hong Kong, and a flagship in Milano. The company is based in the heart of Milan, Italy.
Read more Read lessIn December 2019, Marcolin Group and GCDS signed a worldwide exclusive partnership for the design, production and distribution of GCDS sunglasses and eyeglasses from 2020 to 2024
The Comma and chain logo: details that reveal character and personality. These unmistakable aesthetic elements tell the story of the GCDS identity, coherently presenting the style and image of the brand's new eyewear collection. The sunglasses and eyeglasses trace an aesthetic journey that transforms 1990s shapes into contemporary silhouettes, enhancing the frames with bold, precious details. The distinctive GCDS comma, borrowed from the iconic COMMA Bag, becomes a functional metal element inserted in the temples of the glasses. The chain logo, which embellishes women's accessories, is revolutionized in shape to define the structure of the frames with a pattern inspired by a modern Greek key motif that charmingly frames the rims. The collection expresses unrivaled charisma through the harmony of angular lines and light silhouettes featuring bold geometric details. New colors in shades of honey and denim with red nuances on a Havana base add a touch of style that makes each frame unique.
Design and graphics of great impact for a new page of metropolitan culutre
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