Max Mara is the epitome of Italian luxury and style. As a contemporary collection for the confident woman, consisting of opulent fabrications with precious details applied to ready-to-wear, Max Mara pieces embody femininity and craftsmanship.Symbolic for impeccable silhouettes with a timeless sensibility and constructed from the most luxurious fabrics, Max Mara is revered for the classification of the coat, sharp suiting and accessories. Founded in 1951 by the late visionary, Achille Maramotti, Max Mara is now available in 2,378 locations in more than 100 countries. Max Mara Fashion Group counts 9 different brands. The company remains privately held.
Read more Read lessIn September 2020, Max Mara Fashion Group signed a licensing agreement with Marcolin Group for the design, production and worldwide distribution of Max Mara sunglasses and eyeglasses.Synonymous with style and quality, Max Mara is the expression of the constant search for perfection and balance between material elements, form and color.The first eyewear collection created by Marcolin Group was unveiled and worn at the SS2021 Max Mara fashion show.Geometric shapes, a harmonious dialogue between materials, and chromatic combinations of soft nuances distinguish the brand's frames.
Max Mara presents the new eyewear collection with its inimitable focus on feminine elegance and vitality. The architectural simplicity of Eileen Gray's works inspires the design of new styles with pure geometric shapes and refined, clean lines. The silhouettes feature iconic tubular temples and fronts with sleek cuts. The lightweight frames combine metal and acetate with unique spoilers that create a visual effect of suspended lenses. The structural evolution of the collection continues in styles inspired by the bold, multifaceted personality of Lee Miller. Frames with fluid designs, protective shapes, and sophisticated geometric lines stand out for their constructive details. Rims are embellished with faceting, cuts and shiny new accents on elegant silhouettes, while the acetate is customized with surface textures and colors recalling Max Mara fabrics. The aesthetic and structural protagonist of the design is the Maxim signifier, an icon of the latest Max Mara Eyewear collections. The sculpted element or precious jewel underlines the personality of shapes that communicate and convey a sense of individuality, style and character with an increasingly broader interpretation of the world and contemporary femininity.
Art and design for a collection capable of reinterperting the canons of aesthetics
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