Quality, originality and versatility. These are the key ingredients that have made MAX&Co. one of the leading contemporary fashion brands worldwide and a wardrobe favourite of stylish women. Since 1986, MAX&Co. has been inspiring generations to express their personality through fashion. A style secret passed on from mother to daughter and sister to sister, it has accompanied them as they navigate cultural change and evolve their style, season after season. The secret of its enduring popularity? A relentless commitment to making women look and feel their best in every occasion, from work to play.
Read more Read lessThe MAX&Co. logo, which alternates straight (MAX) and curved (&Co.) lines, inspires the design of the new MAX&Co. Eyewear Collection. Bold yet feminine and always pleasurable to wear, it is characterised by unexpected combinations of volumes, colours and materials, in a sophisticated play of shapes, tones and textures.
MAX&Co. Eyewear presents a collection with a grunge soul: a fresh, dynamic presentation moving between the iconography and aesthetics of nineties fashion. The collection with a bold, contemporary attitude is inspired by ordinary beauty through a refined balance blending a modern character, positive energy and timeless style. The shape 'n shape concept is translated into silhouettes characterized by a contrast between soft and angular lines. Dynamic rims effortlessly combine thicknesses, different geometric lines and materials. Rounded volumes and elements defining the temples, like the iconic design of the detail embracing the frame fronts (recalling the DOT, a distinctive element of the MAX&Co. brand), express the continuity and identity of the brand's eyewear line. Careful chromatic research is expressed through innovative transparencies and tints that, together with elegant Havana shades and the new denim color, enrich the classic palette. The MAX&Co. collection is urban and glamorous with a distinctly cool spirit expressing the character of contemporary women.
The style of a brand that speaks of a young and modern charm
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