In conversation with LORENZO POSOCCO
Visions
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Lorenzo Posocco
Creating some of the most memorable red carpet looks on the planet and bringing his vision to the look of many celebrities, Lorenzo Posocco is one of the most influential stylists in the world today. Let's meet him to find out where he draws inspiration from.
You said in an interview that you have to always be on the move in your job, to “destroy, rebuild, research.” What for?
When you talk about creativity, it’s far from static. Personally, I’ve always thought that traveling, seeing, studying and visiting new places, meeting new people and embracing new worlds and universes that are very different from yourself are all elements that are closely associated with the term “creativity.” They are the ingredients for your continuous personal growth and a great creative drive to nurture your own vision.
You’ve also ventured into the creation of capsule collections for illustrious fashion brands several times (the latest being MAX&Co). In this case, what are the guiding elements for your projects? Is it more the “wow factor” or street fashion?
I’m a curious person by nature and a great observer: I watch everything around me and anything passing by, so street culture is certainly a great starting point for most of my projects, and a source of inspiration. But I like understanding people’s needs and using them as a starting point to go down a new path, looking for interesting similarities or contrasts: basically to create new visions.
What role does an accessory like eyewear play in your looks?
Eyewear is a key part of any look. Personally, I have a real passion for eyewear: I’ve been collecting sunglasses since I was a child and I’ve always used them as a styling element in my job, not just on sunny days. A pair of glasses can totally change a look’s attitude, and it’s an accessory that never goes unnoticed.
