California Dreamin'

Coachella Valley Music and Arts Festival – that, for over 20 years, has attracted thousands of visitors (750,000 in 2023) on the grounds of the Empire Polo Club in Indio, Southern California – is a lot more than the typical summer festival, it’s a truly global event. And the reason is clear: it’s a two-weekend immersive journey into music with some of the biggest names on the international music scene and a symbol of the Californian lifestyle. Because “Coachella”, that this year will be held between April 12 and 21, is not just about music. With bucket hats and multicolored visors, sneakers and cowboy boots, denim mini skirts, micro-tops and glitter belt bags, it’s also the place to go to spot the latest fashion trends. Sunglasses included.

It’s not by chance that a leading brand like GUESS, founded in California by four French brothers – Georges, Armand, Maurice and Jacqueline Marciano – and based in Los Angeles, feels perfectly at ease on this global stage. In harmony with the youthful, informal and all-Californian atmosphere of the Festival, where music meets fashion, art and culture.

Accessories are the real must-have: when you watch a concert, ride the Ferris Wheel (the typical selfie background), chill out in the relaxation area or admire the installations by starchitects and ephemeral artwork under the scorching sun of the Sonoran desert, you just can’t do without your sunglasses. All the better if they are colorful, playful, unique and unconventional like the sunglasses from the GUESS Eyewear collection. An accessory to always carry with you, because you never know: during Coachella, Palm Springs is always buzzing with cocktail parties, pool parties and exclusive DJ sets.