Traveling with Marcolin

Since 1984, the year the Tax Free World Association was founded, a great deal has changed. This was the topic discussed at the annual event organized in Cannes by TFWA, the association that brings together more than 500 members including duty-free operators, product and service providers and travel agencies. That is, the actors who greet all of us when we pass through major airports around the world. Just like Marcolin. And if traveling – in terms of destinations, duration and solutions, as well as types of travelers – has changed greatly, it is important for companies to anticipate the best solutions to be provided.

When Millennials and Gen Z, i.e. today’s 30- to 40-year-olds, travel – whether for work, study or pleasure – they want to do so without intermediaries or difficulties. And more tech-savvy and demanding than the travelers of 40 years ago, they want to be able to customize their experience with small, convenient and tailored solutions, an option made possible by digital technology. A scenario that has also changed tax-free shopping at airports, a paradigm of the non-place in the contemporary era. That is why large international companies, such as Marcolin, offer easy and pleasant shopping services that can help improve the travel experience of millions of people around the world.

One of the most interesting new features is that it is now possible to have a shopping experience at any time, even before arriving at the airport, thanks to apps that allow you to view offers and customize your purchase before finalizing it on the spot. For example, you can choose your new eyewear from the comfort of your home, picking from the wide selection offered by the many brands in Marcolin’s portfolio, such as TOM FORD, ZEGNA, Max Mara or Guess and, starting next year, Christian Louboutin. Eyewear to buy at duty free shops and show off at your destination.