Elena Salmistraro - one of the greatest contemporary product designers whose aesthetics starred in the recent exhibition held at the Antonio Colombo Gallery in Milan - is back at Design Week 2025 with the new retro-pop inspired capsule collection "The Essential Touch" dedicated to the world of kitchen appliances. From macro to micro scale design, the designer from Milan has dealt with all kinds of projects.

An unconventional campaign, an art prize celebrated by an exhibition in Florence, and a film award. Max Mara, one of the most beloved luxury brands of made-in-Italy fashion, continues its journey in support of women.

Telling the story of a collector’s item means entering into the world that inspired it. Objects that could feature in a hypothetical Marcolin hall of fame would include her, Maria Frida, a creation designed and produced for an Italian brand with a marked pop and evocative component - GCDS, the acronym standing for Giuliano Calza Design Studio - which encapsulates the power of the three Ws, not as ethereal references to virtuality, but as a creative act expressed according to characters of singularity. Maria Frida is all of this: weird, wild, wonderful.