The New Mcm Eyewear Collection

Mcm Style

Also in eyewear, MCM successfully combines its creative spirit – reflected in the widespread appreciation of its iconic bags, leather accessories and backpacks among consumers worldwide – with great attention on craftsmanship and detail. The result is glamorous, casual and versatile eyewear that speaks a universal and genderless language, characterized by a contemporary and functional design. The collection features ultra-lightweight, king-size frames with futuristic lines, along with intricate details, such as metal pins and angular inserts inspired by the brand’s heritage of luggage.

MCM's new collection

Pride and Vision

The new MCM collection reflects the deep connection to its German origins while also highlighting its commitment to research and innovation. Today it makes its debut with the From Munich to Mars campaign. “Munich” symbolizes the brand’s roots – MCM standing for Modern Creation München – and its rich DNA of precision and skillful craftsmanship. “Mars,” on the other hand, represents the other pole: the youthful, experimental, innovative and rapidly evolving spirit of its new Korean second home.

MCM's new collection

A Perfect Understanding

According to Creative Director Katie Chung, the success of MCM Eyewear stems from perfect harmony between Marcolin, the Longarone-based company renowned for its expertise in eyewear manufacturing and MCM’s passion for innovation, quality and details. A winning collaboration blending creativity with cutting-edge technology has already resulted in two exclusive and glamorous eyewear collections where contemporary design meets the timeless purity of Bauhaus minimalism.

Art director MCM

September Collection 2024

A new fresh approach

ic berlin! revisited the classic shapes from the brand’s history with a fresh approach to their signature material: ultra-light stainless steel from Germany. Cut, layered, lacquered, bent, combined with acetate – a new approach to cold-rolled stainless steel has been experimented with. The new Step-Cut Design adds an extra touch of elegance. “We wanted to design frames that look like absolute classics at first glance. And then at second glance you notice a surprising, modern detail.” – pointed out the brand’s Design Department.

ic!berlin 2024 collection

Modern and timeless: New Classics

One of the reasons a classic is a classic is that it can morph and accompany people’s lives for many years. Since its beginnings in Berlin’s creative scene in the early 2000s, ic! berlin has spoken against fast fashion and instead pursued a design language that looks discreet but feels luxurious.

ic!berlin 2024 collection

Handcrafted in Berlin

This year, in a sea of trends, ic berlin! strives to create contemporary styles that never lose their core: ageless pieces that become classics in their own right, handcrafted in Berlin.

 

ic!berlin 2024 collection

Women in Governance

Women and Governance

The courage to dream. The power to change.“ This was the title of the 24th „Women, Economy & Power“ seminar organized by Bellisario Foundation that was held in Rome last weekend. The objective? Discussing topical issues, from gender equality to the role of Europe, from global unrest to the educational poverty of the younger generations. 400 guests from the worlds of business, academia and politics, and 12 roundtables, including one coordinated by Marcolin on the topic of „Women and Governance;“ starting this year, the company has been supporting the Foundation in continuing down its path of gender equality and social sustainability, a path it has been pursuing for years.

Fabrizio Curci and Sabrina Paulon, Marcolin CEO and Group HR Director, respectively, were the main speakers of the panel moderated by financial journalist Monica D’Ascenzo, together with Lorraine Berton, President of ANFAO and Confindustria Belluno Dolomiti; Maria Criscuolo, President and Founder of Triumph Group International; Stefania Lazzaroni, Director General of Fondazione Altagamma; Elisa Weltert, Maserati General Manager for Italy, Spain, Portugal and Israel; Nicolò Calabresi, Partner in Charge of Heidrick & Struggles Italy; Anna Puccio, Managing Director of B Lab Italia; and Roberta Pierantoni, Lead Independent Director of Mediolanum.

Lella Golfo

Current Overall Picture

While the presence of women on the boards of listed companies has risen from 7% to 43% (Consob data 2023), 96% of CEOs are still men, and, according to Deloitte’s study, women managers account for less than 25%. This is why the World Economic Forum’s latest Global Gender Gap Report ranks Italy 71st globally for gender equality. But the figure that best explains the reasons for this lag is female employment, settled at around 51% (Istat data), compared with a European average of 64.9%. Given that the Italian business fabric can and should foster women’s empowerment and gender equality in terms of representation, leadership and pay equity, the roundtable members put forward some interesting proposals.

Seminar by Bellisario Foundation

Marcolin’s Contribution

The most important conclusions were also reached thanks to Marcolin’s contribution and role model in terms of company policies, such as the proposal to require companies to implement training cycles on Diversity and Inclusion issues, as is already the case for occupational safety. But positive spillovers are also expected from the implementation of the EU Corporate Sustainability Reporting Directive, which has recently been implemented in our country. The Directive requires the majority of Italian companies, listed and unlisted, to enhance transparency regarding gender equality policies and specific targets for improvement. These are important conclusions that contribute greatly to the cultural change that our country must undertake.

Seminar by Bellisario Foundation

Federica Gargiulo

As an association you do an extraordinary job to involve an ever-increasing number of donors in support of AIRC, founded in 1965 to finance cancer research: where has this support led in 60 years?

AIRC boasts 4.5 million contributors that consistently sustain the values of our foundation. More than 9,000 companies have chosen to join AIRC’s mission, to continue to make cancer more curable. Thanks to all of them, AIRC is able to contribute to reaching important milestones in the treatment and cure of cancer. Just think that from 2010 to 2020 the percentage of people alive 10 years after diagnosis has increased by 54%. In particular, for breast cancers, in the last 30 years the percentage of people alive 10 years after diagnosis has increased from 78% to 88%. This means tens of thousands of people alive after diagnosis, considering that in Italy about 55,000 people are diagnosed with a breast cancer every year.

As in 2024, next year Marcolin will also be alongside the AIRC Foundation for cancer research: how much of a difference can funding a scholarship for the training of a young researcher make?

Choosing to finance a scholarship means believing in the future of research. Marcolin has decided to support a young researcher precisely for their first years of work to allow them to grow in their studies and experience in an Italian centre of excellence. This means supporting an AIRC scholarship. In addition, supporting a scholarship has a very strong impact, beyond the world of research, to include the economy, society, culture, and local area.

AIRC

In October, the month dedicated to the theme of breast cancer prevention, Marcolin launched an awareness program aimed at all employees in Italy. How important is it to be aware of issues such as prevention and healthy lifestyles? And what are the major critical issues?

Marcolin is side-by-side with AIRC for the Pink Ribbon campaign, which is completely dedicated to collecting funds for breast cancer research, but also to raise awareness for the prevention and cure of this type of cancer. Since prevention is the first weapon available to all of us all the time to fight the onset of cancer, Marcolin also decided to seek to create a culture of awareness with its own employees, because knowledge is important in the fight against cancer. Just think that through choosing a healthy lifestyle and good habits, we can reduce the onset of cancers by 40%, for example, quitting smoking, a balanced diet and physical activity. These are the principal things each of us can do to become a health ambassador for your own family, for ourselves, and our colleagues.

AIRC

Marcolin Talk in NYC

Guiding Theme

After Milan and Shanghai, Marcolin Talk made its debut in New York on October 9th. In the spaces of the new Madison Avenue showroom, which opened last year in the heart of Manhattan, three special guests discussed the guiding theme Boundless Visions. And they did so while responding to the questions posed by journalist Arthur Zaczkiewicz, editor-in-chief of WWD, the influential fashion and lifestyle magazine founded in New York in 1910.  The theme of visions is very dear to Marcolin: “boundless visions”, the new claim of the Longarone-based company, represents a driver to see beyond, strive for excellence and pursue innovation, values that are at the heart of its corporate philosophy.

Marcolin Talk in New York

Speakers

On stage, in front of a select audience of guests, including customers, journalists and collaborators, three prominent figures discussed the topics of innovation, Made in Italy, design, creativity and sustainability. Starting with Alberto Acito, Managing Director of Innovit, the new San Francisco-based Italian Innovation and Culture Hub that aims to create connections between Italian startups, companies, and cultural institutions as well as opportunities in the Silicon Valley and the U.S. market. He shared the stage with Gabriele Chiave, VP Creative Director – Design&Innovation of the Estée Lauder Group. Finally, also highly anticipated was the speech by Pagitsas Advisors CEO Chrissa Pagitsas, who is currently one of the most influential corporate strategic advisors on sustainability and green economy issues.

Marcolin Talk in New York

Conclusions

To close the meeting, as per tradition, Marcolin CEO & General Manager Fabrizio Curci made his closing remarks, summarizing the reflections that emerged during the talks. He also connected these visions with the way of doing business of a company as rooted to its place of origin but at the same time as global as Marcolin, which strikes a balance between boundless vision, research, work, and great attention to the quality of products, but also to the quality of life in the workplace and to the relationships with customers and partners.

Marcolin Talk in New York

Alessia Voltan

1

After the inevitable downturn in 2020-21, how has the Travel Retail scenario changed in terms of luxury?

«In Travel Retail this segment has shown resilience and a great ability to recover, even though with different rhythms based on the different regions, from EMEA to APAC and America.  This year at Marcolin we have experienced stable growth in all our luxury brands, such as TOM FORD, Zegna, Max Mara. The potential of this segment is also proven by the investments that we’ve made recently, such as the acquisition of our new house brand ic! berlin, the launch of the ultra-exclusive TOM FORD Icon brand and the debut of a super-luxury brand like Christian Louboutin in early 2025».

Alessia Voltan
2

How is the digital revolution – from artificial intelligence to virtual reality – an asset for Luxury Retail?

«The digital revolution is undoubtedly also changing the luxury retail scenario. Because it enables greater interaction between brands and their customers through several non-physical touchpoints, such as retail websites, social media accounts or apps. So, travelers can interact with the brand before, during and after their trip.  But another important aspect is that the digital world allows for the creation of unique experiences, for example, it enables customers to virtually try on products or, thanks to data analysis, to receive tailored advice.  However, it’s important to us at Marcolin that our customers continue to also enjoy a physical luxury brand experience.  That’s why, for example, we invest in creating high-quality pop-ups or very attractive displays».

TFWA 2024
3

Digital natives, nomads and polyglots: this is the identikit of Gen Z. In what direction are they going?

«As Generation Z gradually becomes a dominant segment in the luxury industry, brands will have to adjust, or even anticipate their preferences and values. This generation is very sensitive to sustainability, diversity and inclusion, so brands will not only need to offer high-quality products, but they will also need to make them as sustainable as possible. Gen Zers are also extremely focused on uniqueness and experience, so meeting this need is also key.  At Marcolin, for instance, we created exclusive collections for the Travel Retail channel to meet the younger generations’ need for unique products».

Alessia Voltan

Traveling with Marcolin

40 Years in Flight

Since 1984, the year the Tax Free World Association was founded, a great deal has changed. This was the topic discussed at the annual event organized in Cannes by TFWA, the association that brings together more than 500 members including duty-free operators, product and service providers and travel agencies. That is, the actors who greet all of us when we pass through major airports around the world. Just like Marcolin. And if traveling – in terms of destinations, duration and solutions, as well as types of travelers – has changed greatly, it is important for companies to anticipate the best solutions to be provided.

Cannes

The Technology Asset

When Millennials and Gen Z, i.e. today’s 30- to 40-year-olds, travel – whether for work, study or pleasure – they want to do so without intermediaries or difficulties. And more tech-savvy and demanding than the travelers of 40 years ago, they want to be able to customize their experience with small, convenient and tailored solutions, an option made possible by digital technology. A scenario that has also changed tax-free shopping at airports, a paradigm of the non-place in the contemporary era. That is why large international companies, such as Marcolin, offer easy and pleasant shopping services that can help improve the travel experience of millions of people around the world.

Cannes, TFWA 2024

New Services

One of the most interesting new features is that it is now possible to have a shopping experience at any time, even before arriving at the airport, thanks to apps that allow you to view offers and customize your purchase before finalizing it on the spot. For example, you can choose your new eyewear from the comfort of your home, picking from the wide selection offered by the many brands in Marcolin’s portfolio, such as TOM FORD, ZEGNA, Max Mara or Guess and, starting next year, Christian Louboutin. Eyewear to buy at duty free shops and show off at your destination.

Cannes, TFWA 2024

Richard Quinn and Max&Co.

1970s Eclecticism

Nodding to the Seventies but with a lightweight, super-contemporary twist, the new eyewear is the star of the “MAi.”capsule collection created by talented fashion designer Richard Quinn in collaboration with MAX&Co. Wraparound, rounded and surprisingly austere for a designer who has made color exuberance and floral motifs – perhaps combined with stripes or polka dots – his signature style. But Quinn’s eclecticism is also his strength, which allowed him to move effortlessly from designing the dramatic stage costumes of pop stars like Lady Gaga to the formal atmosphere of a Gala dinner with the British Royal family (when Elizabeth II presented him with an award during the 2018 London Fashion Week); so why be surprised?

MAX&Co. with Richard Quinn Sunglasses

Soft lines

The sunglasses from the new Eyewear collection are also very impactful, perfectly in line with the floral and geometric patterns and amazing materials featured in the capsule collection designed by Richard Quinn for MAX&Co. A wraparound rounded front plays with color contrasts on the profiles and temples, decorated with the brand’s ever-present iconic elements in high relief. A frame that expresses a perfect synthesis of vision and concreteness in a trendy and glamorous design.

Max&Co. A/W 2024 Collection

Excellence and creativity

The “MAi.” collection by Richard Quinn confirms the curious spirit of a contemporary fashion brand like MAX&Co., which has always strived to identify the most innovative talents and that, every season, introduces interesting collaborations with emerging designers from all over the world. A brand that has found the right partner in Marcolin for creating eyewear lines that stay true to the brand’s elegance and history.

Max&Co. A/W 2024 Collection

Marcolin Alongside AIRC

The Value Of Research

Over the course of nearly 60 years, AIRC has funded the training, the best equipment and the work of thousands of researchers thanks to whom, today, about 88 percent of women with cancer continue to live years after diagnosis. This is the result of the efforts of AIRC, the Italian cancer research Foundation established in 1965 by a group of visionaries and determined scientists, including Luigi Veronesi and Luigi della Porta. And which today, for the second year, can also count on the support of Marcolin.

Airc and Marcolin for breast cancer prevention month

Marcolin’s Commitment

The Longarone-based company will fund a scholarship to train a researcher whose focus area is breast cancer. Indeed, the challenge is still open in the fight against the most aggressive forms, and it is only through the efforts by supporters and partners of the Nastro Rosa campaign that AIRC can hope to achieve the greatest goal: curing all women. In addition, starting in October, a month traditionally dedicated to the prevention of the most common cancer among women, Marcolin will kick off an awareness drive open to all employees beginning with AIRC’s advice for a healthy lifestyle: don’t smoke, exercise, choose a healthy and balanced diet, and get the recommended checkups for early detection.

„Marcolin will kick off an awareness drive open to all employees beginning with AIRC’s advice for a healthy lifestyle“.
Airc and Marcolin for breast cancer prevention month

Hope For All

An important choice consistent with the philosophy of a company in which 60 percent of employees are women. Because prevention begins precisely with adopting healthy behaviors; this way each person can become an ambassador of well-being for themselves and others. Also, in the workplace. But it is not enough: Marcolin has always believed in the importance of scientific research as a driver of social progress. Investing in the training of young talent in science becomes a valued action to enable the best ideas to be transformed into opportunities for all. For society and for individuals.

Airc and Marcolin for breast cancer prevention month